Born in 1966 in Sweden, Jesper joined Oriflame in 1997 after working for Kendrion. His first position was Managing Director of Fleur de Santé, a brand within the Oriflame Group. He later became Regional Director for Central and Western Europe and the Mediterranean. In March 2005, he was promoted to COO. He is responsible for all regional sales, forecasting, sales development and sales support.