Executive Management

Magnus Brännström

Chief Executive Officer & President

Magnus was born in Sweden in 1966. He worked for Spendrups Brewery before joining Oriflame as Managing Director of Russia in 1997. He then became Regional Director for CIS, Baltics and Asia. CEO since 2005. He is a graduate of Uppsala University, Sweden.

Jesper Martinsson

Executive Vice President Global Sales & Markets and Deputy CEO

Born in 1966 in Sweden, Jesper joined Oriflame in 1997 after working for Kendrion. His first position was Managing Director of Fleur de Santé, a brand within the Oriflame Group. He later became Regional Director for Central and Western Europe and the Mediterranean. In March 2005, he was promoted to COO. He is responsible for all regional sales, forecasting, sales development and sales support.

Gabriel Bennet

Chief Financial Officer (CFO)

Born in 1968 in Sweden, Gabriel joined Oriflame in 2005 as Group Controller. He previously worked at SCA for 12 years for which he held the position of Vice President Controlling for the global Away From Home Division.

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