Product Development

Product Development

Since its foundation in 1967, Oriflame has been a pioneer in developing beauty products inspired by the wisdom of nature and the best of science. Today Oriflame offers 950 cosmetic products at any given time, almost one half of which are newly introduced each year. Each product is extensively tested in Oriflame laboratories to ensure optimum safety, efficacy and quality. Our commitment to the environment and respect for natural materials and resources is a cherished part of our heritage and a cornerstone of the Oriflame culture.

Our core competencies embrace a wide range of technologies and products, with the accent placed squarely on delivering innovative, high performance formulations with proven scientific consumer benefits. Our products comply with the most stringent international regulatory requirements, and are of the highest safety, ethical and environmental integrity.

Having an in-house Research and Development centre provides Oriflame greater flexibility over product development in line with our Natural and Swedish heritage, ensuring delivery of the highest standard product in the shortest possible time.