Oriflame’s overall logistics strategy is to move the sourcing of products and printing of catalogues closer to the current and future Group distribution centre facilities and major markets. The aim is to improve transportation routes and thereby reduce greenhouse gas emissions and energy consumption.
Oriflame favours sea shipping, truck freight and railway cargo and attempts to limit air shipments to the greatest extent possible. The packaging and loading routines for ship containers and trucks are being reviewed to optimise space usage, thereby reducing energy consumption. These efforts have been successful, improving utilisation by more than 35 percent in ship containers and 15 percent in trucks.
As for truck freight, Oriflame has changed its requirements on vehicle use, aiming at Euro 4, 5 or 6 standards for all road transport whenever possible, thus reducing particle emissions. During 2011, approximately 35 percent of Oriflame’s total road transport has been conducted by Euro 4, 5, 6 certified trucks. Oriflame is actively exploring the “China land bridge”, using train freight from China through Russia to Europe.