To successfully improve the environmental profile of Oriflame’s products, sustainability must be fully integrated into the entire product development process. When formulating new concepts, Oriflame strives to design innovative products that, where possible, use ingredients with a low environmental impact and are ethically sourced. Many Oriflame products are inspired by nature, and the aim is to incorporate plant ingredients and actives in the product formulations.
Materials from protected or endangered flora and fauna species are not used. All raw materials go through a sustainability review process, and scientific reports on environmental issues are continuously monitored. This enables the Company to take action and, where possible, phase out the use of certain ingredients that may have negative impact on the environment and replace them with alternatives with lower impact. For example, all Oriflame’s primar y sur factants, primar y conditioning agents and preservatives have a good biodegrad ability profile.
Oriflame’s key packaging materials consist of paper, plastics and glass. The Company is continuously working on initiatives to reduce the components’ environmental impacts, for example by selecting materials from renewable sources, by reducing the total materials used, making sure that as many packaging components as possible are recyclable and finally by gradually increasing the share of recycled materials. One main initiative involves gradually introducing PCR (Post Consumer Recycled) plastics into bottles, tubes and jars. In addition, recycled glass has been introduced, but the supply situation of this material is proving challenging due to a very low total market demand.
Oriflame is continuously launching new products under its Ecobeauty brand. The lessons learnt from developing Ecobeauty are now being used in the development of other Oriflame products. Oriflame views Ecobeauty as an innovation “laboratory” and a symbol of the Company’s wider commitments to implementing more sustainable business practices. It is also being used as a tool to educate Oriflame consultants about sustainability issues.
A large proporion of the environmental impact of Oriflame’s products occurs beyond the direct scope of the Company’s operations. Sourcing of raw materials, such as paper and palm oil is therefore a critically important impact area.