Helping People Fulfil Their Dreams

We believe that giving people the opportunity to earn an extra income or run their own business is the best way to help them improve their lives.

Anyone can become an Oriflame Consultant, as long as they live in one of our 60+ markets around the world. We offer an attractive business opportunity and make it easy and risk-free to join. Oriflame Consultants benefit from access to flexible income. It is always up to the individual how much she or he wants to work: our Consultants can achieve everything from earning a little extra money, to having a part-time income, to maintaining a full time career. As well as the immediate profit of around 20% that Consultants make when they sell a product, in 2017 we distributed almost €390 million in bonuses and other forms of recognition.

Because a majority of our Consultants are women who live in developing countries, this kind of income has the potential to make a big difference to their lives – such as increasing their purchasing power and giving them more independence. Beyond income, Oriflame Consultants also benefit from access to coaching and training, which increases their earning potential across the board. Through the Oriflame Academy, we offer progressive levels of training – from basic business skills right through to advanced leadership training. Moreover, every Oriflame Consultant belongs to a friendly, dynamic and global community that is committed to improving their wellbeing. Because of this, we believe that joining Oriflame gives many of our Consultants something beyond simply access to income and new skills.

Consultant satisfaction

It is very important that we understand how all our Consultants are getting on – wherever they are in the world and however much they are earning. Measuring their satisfaction provides insights to how the brand is meeting their expectations and is essential for our long-term success.

In 2014, we introduced a new method of measuring Consultant satisfaction on an ongoing basis, the Net Promoter System (NPS), that allows us to see how likely our Consultants are to recommend Oriflame to a close friend or relative.

The NPS program was successfully introduced in all Oriflame markets by the end of 2017, accordingly our ambition. One of the lasts part of our implementation covered the emerging markets in Asia and Africa. Oriflame wants to understand Consultant’s needs and help them grow by providing experience matching their expectations. We also get feedback about what the Consultants expect from us and indications on where we can improve. By analysing the results, we have been able to identify the main areas in each market, in which we should focus our improvement efforts. During 2017, we focused on improving the online experience, in particular, we put a special emphasis on the site navigation and improving the design and look of our application.

Feedback from Consultants globally has been received and we are very proud that the majority of our Consultants highly recommend Oriflame, and are very satisfied with the quality of Oriflame products.