Goal 1: Provide Oriflame’s unique Business Opportunity to our Consultants



Commitment: Continue to grow the business in order to increase the number of individuals receiving payout from the Success plan 1) as well as the total amount paid out to Consultants annually. 

Progress: During 2017 we distributed almost €390 million directly to our Consultants through bonuses and other form of recognition, an increase from €350 million in 2016.

Commitment: Help raise self-esteem by doubling the number of consultants trained via Oriflame Academy. 

Progress: In 2017 a total of approximately 109,000 leaders and potential leaders participated in leadership trainings run by Oriflame. In addition approximately 225,000 Consultants participated in Oriflame Business and Beauty academy trainings, learning business skills as well as more about our products. The roll-out of the open e-learning platform continued with the development of new video sessions and micro e-learning courses. A total of 41 markets have now implemented the e-learning platform, up from 37 during 2016, and more than 50,000 courses taken by Consultants during the year.


Goal 2: Use the power of our networks to facilitate social & environmental progress

Commitment: Reduce consumer environmental impact by providing educational information to 1M people yearly.

Progress:The sustainability communication concept Beautiful Change was launched to our top leaders during the Global Gold conference in Athens. The first launches of Beautiful Change to Consultants and consumers followed shortly after. In India the launch was done in collaboration with the actress Kalki Koechlin, and a video of the importance of young girls receiving education reached more than 2 million views in the first two months.


[1] The Oriflame Success Plan is our compensation plan. The booklet Success Plan Leaders Edition is given to Consultants who are interested in earning more and reaching further with their Oriflame career.