Great Products

Our vision is to bring beauty and wellbeing to millions through our products.

At Oriflame, we are committed to creating responsibly-made products that bring more wellbeing into the lives of our customers. Finding inspiration in nature and respecting the environment are key to our philosophy. We are constantly striving to make our products, processes and packaging more ethical, sustainable and safe throughout their lifecycle. Below are a few highlights of our achievements so far.


  • In 2017 we launched our new Love Nature rinse off range with biodegradable formulations, in an effort to further strengthen our approach to water stewardship. Additionally, the formulations contain natural extracts and natural origin scrub particles.
  • Our environmental scientists review every single cosmetic ingredient’s sustainability profile, across all categories, assessing how natural, ethical and environmentally responsible it is.
  • We apply a thorough safety evaluation process and have certificates of safety for 100% of our 1,000+ cosmetic products.
  • We have significantly reduced the use of petroleum as an ingredient in our product formulations since 2009, replacing it with plant-derived alternatives.
  • Since 2014 we are only using natural origin exfoliants in new product developments. In 2017 we continued to use natural origin scrubs – such as almond shell, fruit seeds and silica – in all of our exfoliating products. We stopped manufacturing older products with plastic microbeads at the end of 2016. Additionally we stopped using plastic glitter (also solid plastic) in our rinse off products.
  • During 2017 Oriflame became a member of the Responsible Mica Initiative, a cross-sector association which aims to eradicate child labour and unacceptable working conditions in the Indian mica supply chain by joining forces across industries and civil society organisations. In addition, we also carried out physical partial audits of the mica mines and processing units of one of our key suppliers.