Product safety

We never compromise on the safety of our consumers – their wellbeing is of paramount importance to us.

Oriflame has a team of safety experts working with internal and external specialists. Together, they make sure every ingredient we use and product we sell meets our high quality, safety, ethical and environmental standards. We use the same high standards wherever in the world our products are made or sold.

For all our cosmetic products, we apply a comprehensive evaluation that includes the following:

  • We conduct a thorough evaluation of all raw materials. We only use reputable suppliers, and only select ingredients that are supported with satisfactory data.
  • We carefully measure safe concentration levels. Our team of expert toxicologists ensure ingredients are safe for intended use and intended consumer group.
  • We test our final formulations for irritation and sensitisation on healthy human volunteers in independent laboratories, and also use ‘in vitro’ (non-animal) tests to further confirm the safety of our products.
  • Post-launch, we proactively collect feedback from consumers and data about any unwanted effects. 

All Oriflame cosmetic products are made to be safe in accordance with the provisions of the European Cosmetics Regulation (EC No 1223/2009) and other major International Regulations. In markets where regulations are less developed, Oriflame applies the European regulation requirements for safety as a minimum.

We have the same strict safety measures for our wellness products. All ingredients are of the highest food grade purity, fully approved internationally for use in food and selected for optimum safety and efficiency. Everything we make meets EU Regulations (EC No 178/2002), as well as recommendations from various global health authorities, including the World Health Organisation. We are proud to have our product development based in one of the world’s most scientifically advanced countries, and to further ensure the safety of the range, it is evaluated and endorsed by renowned Swedish experts in the field of medical science and nutrition.

We have certificates of safety present for 100% of 1,000+ products we have on the market. In 2017 there were no incidences of non-compliance with regulations and voluntary codes concerning the health and safety impacts of our cosmetic or wellness products.

100% of Oriflame’s global cosmetic, accessory and Wellness products follow strict internal procedures and are assessed prior to launch to ensure they meet the relevant labelling requirements in all markets in which the products are sold e.g. EU Cosmetics Regulation No 1223/2009, 1169/2011 for Foodstuffs.

Topics of sustainability and safety concern:

We go beyond compliance with legal requirements, following our own strict guidelines on the use of certain fragrance compounds, fragrance allergens and the levels of fragrance in our products – in particular for sensitive groups like babies and children.

Plastic microbeads:
We are removing plastic microbeads from our formulations; since 2014, all new product developments are using exfoliants from natural origin.

Mineral oil:
We are actively evaluating alternatives for mineral oils and replacing them with plant-derived alternatives.

Preservatives help keep our products safe, and everything we use complies with the most stringent international cosmetic regulations. We are very selective and, where possible, use significantly less than the recommended maximum.

Parabens are a common kind of preservative. We only use specific parabens that are safe and fully compliant with regulations and usually use well below the legal limits. We are aware of our consumers’ interest in this topic and as a result offer certain paraben-free ranges.

Triclosan is antibacterial and antifungal agent that has been inconclusively linked to environmental damage. We phased out its use globally in 2002.
Looking ahead, we will continue to review the safety and sustainability profile of our ingredients in line with our sustainability commitments.