We are taking action to develop packaging that our consumers will love and cherish – but with a reduced environmental impact. We have created the Greener Packs logo to highlight our packaging solutions with a reduced environmental impact.
Our packaging strategy is focused on five key areas:
Our main packaging materials by weight are glass and plastic. Therefore, we focus on moving towards more post-consumer recycled (PCR) plastic and glass across all our brands.
By using PCR materials, we reduce the amounts of virgin materials used and contribute to a circular economy. PCR materials are not yet available for all types of plastic materials and may be difficult to source in some Oriflame markets. Therefore, we aim to use PCR materials where technically feasible, aligned with industry standards for safety and quality and will gradually increase the amount of PCR in our product packaging over time. Examples include our Beautanicals range, which uses bottles made from 100% recycled plastic.
Replacing finite and fossil-based materials with responsibly managed renewable materials can decrease GHG emissions while reducing dependency on finite resources. We aim to source our paper and board packaging from FSC™ certified sources or recycled materials.
The environmental impact of a product’s packaging can be reduced by improving the packaging design. Designing with the environment in mind gives us packaging that weighs less than a comparable or previous packaging and requires fewer natural resources to be made. We never compromise on the quality of our packaging. When we develop more lightweight packaging, tests are always conducted to ensure the packaging quality is approved and meets our packaging standards.
Refillable packaging increases the product life cycle, as the main packaging can be refilled and reused several times. Refill systems use less materials and therefore reduce packaging waste, but they also require the consumer’s commitment to refill and reuse them.
We strive to make our packaging recyclable, with the aim that it can be disposed of responsibly where recycling facilities are available. By 2025, we aim to have 75% of our cosmetics and wellness products’ packaging designed to be fully recyclable, reusable, or compostable.