Our Swedish view

Because we’re from Sweden we have a different, and holistic, view on beauty. For us, it’s not only how you look, but how you live, feel and act. We also believe in a responsible beauty, creating safe products that are inspired by nature and powered by science.

At the core of our Product Development Philosophy is our Swedish balanced approach, our guiding principle when creating our beauty products:

Performing – to always perform and deliver what they promise.
Safe – working in harmony with your body, skin and mind.
Responsible – respecting our planet and overall society.

Inspired by nature

Our Swedish nature has always played an important role for us. The plants that thrive and survive in our harsh Nordic climate have always inspired us and we were amongst the first in the world to create cosmetics with natural extracts such as birch sap extract, decades before other brands started doing so.

Today, we continue to turn to natural ingredients, whether we are working with plant stem cells in our clinically proven premium skin care or using natural exfoliants in our rinse-off products. In fact, all of our extracts are sourced from nature and our cosmetic ingredients all undergo our rigorous Eco-Ethical Screening to assess their source, safety and quality. So, we ensure it’s good for you and doesn’t harm the planet either.

Powered by science

With more than 50 years of experience, we deliver high quality, high-performance products, created with cutting edge science and through dedicated and often groundbreaking research. Our scientists and technical experts at our state-of-the-art Research and Development facilities are constantly striving for better solutions and technologies in order to create innovative products that deliver on their promise, while being respectful of you and of nature. Our patented cosmetic technologies and first in the world innovations are often complemented with clinically proven product performance tests.

Oriflame product standards

Responsible ingredients

Creating high quality and effective products is not enough for us. We also work hard to ensure that our cosmetic products’ ingredients are sourced and used in a way that is respectful of nature and good for you. This means that all our ingredients live up to the following standards and requirements:

Eco-Ethical Screening

Eco-Ethical Screening

All our ingredients undergo our exclusive screening process to assess their source, quality, and safety. So you can be sure that all of our great products are not only safe to use, but created in a responsible way. We never use ingredients from endangered sources.

Natural Extracts

Natural Extracts

We believe in the power and purity of nature. That’s why we only use natural extracts, never synthetic ones.

Natural Exfoliants

Natural Exfoliants

All our scrub products contain only natural origin exfoliants, such as almond shells, fruit seeds and olive stones. Better for you and better for our oceans!

Safe formulations

Developing safe products has been one of our main focuses since the very beginning. This means that when buying and using our products you can be sure they have undergone strict safety testing and follow the highest safety standards:

Strict European Standards

European Standards

We go beyond the strict European safety standards that include banning 1300 ingredients that are harmful for consumers and for the environment. For us this means placing further restrictions on ingredients that we feel are unsafe for our consumers.



100% of our products are made without intentional genetically modified organisms (GMOs).

Rigorous Safety Testing

Rigorous Safety Testing

We use independent laboratories to test our cosmetic formulations on healthy human volunteers. This testing helps confirm that our products do not cause irritation and that they are safe to use.