Respecting and caring for nature is one of our core values at Oriflame – it’s in our DNA. That’s why we are working hard to improve the environmental impact of our packaging. In addition to working to increase the recyclability of our products, we are committed to increasing the use of renewable and recycled materials in all our product packaging. Examples include our Beautanicals range, which uses bottles made from 100% recycled plastic. We have created the Greener Packs logo to highlight our packaging solutions with a reduced environmental impact. Packaging that meets at least one of the below requirements is distinguished with the Greener Packs logo.

Packaging made from recycled materials

Packaging made from recycled materials

Packaging made from recycled materials is marked with the Greener Packs logo if it contains at least 25% PCR, although our packaging often contains much more.

PCR stands for post-consumer recycled materials and means that the materials have been used by consumers, collected through various recycling programmes, then converted into new packaging materials. At Oriflame, we use PCR materials such as glass and plastic for our packaging. The PCR materials we use always comply with industry standards to ensure safety and quality.

PCR materials allow us to reduce the amount of virgin raw materials in our packaging and contribute to creating a circular economy. PCR materials are not yet available for all types of plastic materials and may be difficult to source in some Oriflame markets. Therefore, we aim to use PCR materials where technically feasible and plan to gradually increase the amount of PCR in our product packaging over time.

Packaging made with less material

Packaging made with less material

Packaging made with at least 20% less material by weight than comparable packaging or the previous packaging used for a product is marked with the Greener Packs logo.

We aim to gradually reduce the overall weight of the packaging material we use. The environmental impact of a product’s packaging can be reduced by improving the packaging design itself. Designing with the environment in mind gives us lighter packaging that can be made with less natural resources. And lighter packaging in turn results in a lower carbon footprint because it weighs less and is easier to transport.

When we develop lightweight packaging, we never compromise on our standards. We develop products for you to love and cherish – and we conduct strict tests to ensure that the safety and quality of our products and packaging are always up to our high standards. And yours.

Refillable packaging

Refillable packaging

All our refillable packaging is marked with the Greener Packs logo.

We aim to increase our use of refillable and reusable packaging. Refillable packaging increases the product life cycle, as the primary packaging can be refilled and reused several times. Refill systems use less materials and reduce packaging waste, but depend on your commitment as a consumer to refill and reuse.

Refillable packaging does not compromise on the quality or safety of our products in any way.

Packaging made from renewable materials

Packaging made with less material

Primary packaging made from 100% FSC certified or recycled paper and all packaging made from 20% bioplastics are marked with the Greener Packs logo.

Renewable materials are made of natural resources that can be replenished, generation after generation. Wood, board, paper and crops are examples of renewable materials, if they are sourced sustainably.

Replacing finite and fossil-based materials with responsibly managed renewable materials can decrease carbon emissions, while reducing dependency on finite resources.

Today, 96% of our paper and board packaging originate either from FSC™ certified sources or from recycled materials. FSC™ is a global organisation that certifies that the raw materials for paper packaging come from forests that are managed in a way that preserves biological diversity and benefits local communities.


We believe in circularity, and we are working to achieve the recyclability of all our packaging. One of our current projects uses wash-off adhesives on labels to make the recycling process easier for our consumers. We also actively encourage all our Brand Partners around the globe to recycle their packaging after use.
Yet, recyclability alone is not enough for our packaging to be marked with the Greener Packs logo. We are on a journey to more sustainable packaging solutions, and our Greener Packs initiative is one example of a step in that direction – for a better, more beautiful tomorrow.