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Our History

From humble beginnings in a small Stockholm office to our position as a global beauty company present in over 60 markets, Oriflame’s social selling business model has gone from strength to strength. Today, over 3 million independent Brand Partners share, promote and sell Oriflame beauty and wellness products worldwide. It all started in 1967 when two brothers, Jonas and Robert af Jochnick sat down with a friend, Bengt Hellsten, and discussed their vision for a company making high quality beauty products inspired by Swedish nature, available and affordable to everyone.