Sustainability Strategy

We believe that to succeed long-term, we need to become a fully sustainable beauty company. Achieving this is an ongoing journey, and one we are deeply committed to. Our sustainability strategy reflects our Swedish brand attributes and focuses on increasing our positive impact areas while reducing our environmental footprint.

Our sustainability strategy has three core focus areas: Opportunities for Brand Partners, Respect for Nature and Passion for People. These are underpinned by 12 sub-focus areas which contain 45 targets with different time horizons. To see all our targets in detail, please review our latest sustainability report.



Sustainability Report 2020