Animal Welfare

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We have never tested cosmetic products on animals to substantiate performance or safety

Oriflame was one of the first in the cosmetics industry to reject animal testing. Since we were founded in 1967, we have never tested our products on animals to substantiate safety or efficacy. Oriflame’s stance on animal welfare was unique 55 years ago, long before the ban on animal testing for cosmetics became an EU legal requirement in 2013.

Oriflame has never tested cosmetic products on animals to substantiate performance or safety

We believe that the safety of cosmetic products can be validated through a comprehensive review, without the need for animal testing. However, in the past, some local authorities may have required animal testing data to legally register a small number of high performing products on the market.

Oriflame has made the decision to stop registration of any new cosmetic products where these criteria are applicable, anywhere in the world. As such, after 2023 no Oriflame products have been, or will be, subjected to animal testing by local authorities before launch.

We will continue to work with industry forums and authorities in all the countries in which we sell our cosmetic products to ensure a more humane and ethical approach to safety evaluation.

We are part of a global consortium (ICCS) seeking alternatives to animal testing, this enables a unified lobbying of regulations to put a stop to authorities testing cosmetic products on animals.

Our stance on the use of animal ingredients

We do not use direct animal ingredients in our cosmetic formulations.

We only use responsibly sourced animal by-products – such as beeswax and honey, lanolin (a secretion from wool-bearing animals) and dairy products in our cosmetic products. In our nutritional products we use fish oil from sustainably managed stocks, as well as fish gelatine and humanely sourced collagen.