Nature and raw materials from nature, play an important part in our product development philosophy. Our respect for nature means we do not use materials derived from protected or endangered flora and fauna. We have an Ingredient Rationale process in place whereby our experts continue to review Cosmetic and Wellness raw ingredients from a safety perspective and according to our sustainability criteria including the following:

Naturalness: This addresses origin and determines whether the material has come directly from nature or has been processed in some way.

Environmental impact: This involves checking whether a material has come from an endangered plant/ ecosystem and evaluating its biodegradability and potential aquatic toxicity.

Ethical impact: We ensure that no ingredients contain genetically modified organisms (GMO). We also assess our ingredients for links to child labour and conflict concerns such as mica.

Traceability: We have started to work with our partners to track the country in which our natural ingredients have been grown.

Ingredients are a strategic focus for Oriflame, and we are actively working with our partners to seek exciting new brand-aligned ingredients and responsible alternatives to concern ingredients.