Respect for nature

Respecting nature starts by truly valuing nature’s contributions, such as clean air and water, a stable climate, fertile soil and vibrant wildlife. For us this means driving demand for environmentally responsible products both in terms of the formulations and materials we use as well as the packaging we choose.

By 2030, we aim to reduce our environmental footprint by 50 % per unit of product produced compared to 2020.

Water

Water

By 2025, we are committed to only using biodegradable formulations in newly developed Skin Care and Personal Care rinse-off products.

Achievements
100% natural origin exfoliants
Our biodegradable products include the Love Nature range and DISCOVER Kamchatka and Costa Rica ranges
21% reduction in water usage per produced unit at our manufacturing sites since 2015

As a beauty company, we have two main challenges when it comes to water: pollution and scarcity. Clearly, microplastic contamination is identified as a huge cause of water pollution, which is why we stopped using plastic microbeads and plastic glitter in our cosmetic rinse-off formulations and started testing alternatives back in 2013. We identified a number of natural origin alternatives, including plant waxes, nutshells and seeds that all met our high performance and safety expectations. By the end of 2016, we had stopped manufacturing older rinse-off products with plastic microbeads and glitter and now only use natural origin scrubs in all of our exfoliating products.

This focus extends to our commitment to only using biodegradable cleansing ingredients in our Personal care rinse-off products and to generally improving our raw materials’ biodegradability. To add credibility to our developments, we independently test our products to ensure they pass the OECD testing protocol for biodegradability. Since 2015, the material we use to make cosmetic wipes, cloth sheet masks and nail polish remover pads has been biodegradable.

At our manufacturing sites we focus on improving water efficiency and are committed to reducing water use by 15 % per produced unit (compared to a 2015 baseline) by 2020. Our Wellness factory in India reuses 100% of its waters for irrigation purposes. Rainwater is collected in rainwater harvesting pits to replenish groundwater.

Forest

Forest

By 2020, we are committed to sourcing 100% of paper packaging, product leaflets and catalogues from credible certified or recycled sources.

Achievements
96% of paper packaging, product leaflets and catalogues from credible certified or recycled sources
100% sustainable certified palm oil by Mass Balance (39%) or covered by RSPO Credits (61%)

We’ve been working with sustainable forestry practices since 2010 and have developed a global Responsible Paper Sourcing Commitment in collaboration with the Rainforest Alliance, which we updated again in 2014. Our main goal is to source 100 % of our paper and board packaging/print materials from either credibly certified sources and/or recycled origin by 2020. This means giving preference to Forest Stewardship Council (FSC™) certified paper when possible. In certain markets, where FSC™ certification is not available, we allow other certifications that meet our minimum requirements, such as the Programme for the Endorsement of Forest Certification (PEFC).

We use palm oil and palm kernel oil-based derivatives in many of our cosmetic products. Since 2010, we have been covering 100 % of our consumption with Book & Claim Credits from the RSPO (Roundtable on Sustainable Palm Oil) and were among the first companies in the cosmetics industry to do so. This means we actively and effectively engage supply chain actors for palm oil to be part of sustainable palm oil trade and take steps to support the production and use of sustainable oil palm products. The RSPO has developed a set of environmental and social criteria which companies must comply with in order to produce Certified Sustainable Palm Oil. We are an active member of the RSPO and have participated with varying frequency in RSPO conferences, committees and working groups since 2011.Today, we are committed to sourcing 100 % sustainable certified palm oil by Mass Balance by 2020.

Climate

Climate

We are committed to reducing our relative climate impact by 50% from 2010 to 2020.

Achievements
36% reduction in absolute GHG emissions since 2010
100% renewable electricity at all Oriflame operated sites both directly and via GOs and IRECs

Our business impacts the climate, both indirectly via our supply chain and more directly via our operations, so it is important for us to act now in order to help speed up our transition towards a low-carbon economy. Since 2010, we have undertaken a wide range of initiatives:

Starting with our own operations, we have implemented an energy audit programme at our factories and offices and have conducted on average five energy audits per year since 2011.

We have developed a logistics programme to gradually consolidate local warehouses and move our product sourcing, catalogue printing and Global Distribution Centres closer to our major markets. This reduces environmental impact and lead times.

Our aim is to certify all our new constructions and major renovations. In 2015, we built two new manufacturing sites in Noginsk, Russia and Roorkee, India with LEED® certifications. LEED® is a green building certification recognising best-in-class sustainable building practices. The following year, our main office in Moscow was BREEAM certified – another green building certification that helps drive sustainable improvements through operational efficiency.

We are continuously working to increase the use of renewable electricity across our business. Our goal was to use 100 % renewable electricity in all Oriflame operated buildings by 2020. We achieved this target two years ahead of schedule by purchasing traceable renewable electricity in all of our markets. We have matched our electricity consumption with Guarantees of Origin in Europe and with the International REC Standard (I-RECs) on other continents. The origin of this electricity is a mix of wind, solar, hydro and biomass. We have had solar panels installed at our wellness factory in India since 2014.

Pack

Packaging

Our ambition is that by 2025, a significant share of our plastic packaging will either be made from PCR, bio-based or other sustainable materials.

Achievements
79% of paper product packaging from FSC™certified sources
120 tonnes of petroleum-based plastic replaced by PCR plastic

The environmental impact of our product packaging depends on our packaging design. By selecting specific materials and considering overall weight and size dimensions, we can reduce our environmental impact throughout our supply chain.
 We are committed to tackling our waste challenge and are aware of the scale of it. Much of our progress will come from creating better, more efficient packaging from the very start. Our primary focus areas are the removal of unnecessary packaging, weight optimisation and selecting more sustainable materials such as renewable and post-consumer recycled (PCR) plastic.
We strive to make all our packaging recyclable and are committed to increasing the circularity of our cosmetics and wellness products. We have also committed resources to packaging materials development with successful trials in bio-based materials.

Formulations

We are committed to improving our product portfolio with an annual increase in cosmetic technologies and ingredients of a sustainable, natural, circular and innovative profile.

Achievements
100% natural origin alcohols in our Fragrances
Consistently increasing our portfolio of actives from sustainable plant stem cells.

Nature and raw materials from nature play an important part in our product philosophy and are one of the reasons we don’t use materials derived from protected or endangered flora and fauna. We have a Raw Material Rationale process in place whereby our experts continue to review each and every raw material from a safety perspective and also assess these on the following three criteria:

Naturalness: this addresses origin and determines whether the material has come directly from nature or has been processed in some way.

Environmental impact: this involves checking whether a material has come from an endangered plant/ ecosystem and evaluating its biodegradability and potential aquatic toxicity.

Ethicalness: we look at whether the raw material is animal based, contains genetically modified organisms or has any connection with child labour or conflict concerns.

We are committed to addressing consumer concerns about raw materials (from a human safety, environmental and ethical perspectives), and have a roadmap in place to seek alternatives and phase out those we do not wish to use in future developments. 

Animal Welfare

We are committed to marketing products that meet our own social and ethical standards, and those of our customers. Oriflame cares about animal welfare and endangered species and we have high standards for all the materials we source as described in our Responsibility for Animal Welfare.