Our History

From humble beginnings in a small Stockholm office to our position as a global beauty company present in over 60 markets, Oriflame’s direct selling business model has gone from strength to strength. Today, over 3 million independent beauty consultants share, promote and sell Oriflame beauty and wellness products worldwide. It all started in 1967 when two brothers, Jonas and Robert af Jochnick sat down with a friend, Bengt Hellsten, and discussed their vision for a company making high quality beauty products inspired by Swedish nature, available and affordable to everyone.