2022-11-30, Stockholm, Sweden
Oriflame expands its list of more than 60 markets by opening sales in Germany. The official launch of sales in this country took place on November 30th. Germany joins the European region of Oriflame under the leadership of VP Koppany Berkes with Country Representative Lilian Facht managing this new market.
This is the first time in more than 20 years that Oriflame launches sales in a new European market. This presents a unique business opportunity as Germany features one of the largest Direct Selling markets in the world: 60% of German consumers trust family and friends’ recommendations as their #1 buying information source.
Beauty and cosmetic markets are also rapidly growing in Germany with an estimated 4.8% increase annually. By opening sales in this market, we aim to strengthen Oriflame business, expand our presence in Europe and introduce Oriflame’s unique view on Beauty – inspired by nature and powered by science – to millions of German consumers.
“In preparations for the launch of this market, we received a lot of positive feedback from Social Selling entrepreneurs in Germany and neighboring countries, who expressed their interest in joining Oriflame as Brand Partners and recommending our products to customers from day one. We welcome these founding members into our global Beauty community and wish them great success”
- says Lilian Facht.
Brand Partners in Germany will benefit from the latest iteration of Oriflame Success Plan, recently launched business digital tools such as Oriflame App, as well as our constantly developing product range of beauty & wellness products based on high-performing formulas, responsible development and rigorous safety standards.
Oriflame’s newly launched e-Catalogue will be available in Germany for an immersive shopping and ordering experience. The opening of Germany gives all Oriflame Leaders opportunity to recruit people from this market into their networks.
For all questions regarding Oriflame Germany please contact the Country Representative Lilian Facht at firstname.lastname@example.org