Oriflame's Sustainability Report 2021 was published on 21st of April
Last year Oriflame reached some very important milestones on our way towards a more sustainable and eco-friendly tomorrow - and today we are excited to share them with you! Our Sustainability strategy is divided into three main areas: Respect for Nature, Opportunity for Brand Partners and Passion for People. These overarching goals reflect social nature of our business while reaffirming our commitment to protecting the planet.
Respect for nature
We have made a commitment to reduce our greenhouse emissions on Scope 1 and 2 by additional 50% by 2030. Scope 1 emissions relate to greenhouse gases produced by us directly (for example, by our usage of gasoline), while Scope 2 are emissions are associated with indirect sources, such as the purchase of electricity for our facilities.
Last year, these targets were approved by the Science Based Targets initative as consistent with the goals of the Paris Agreement and by the end of 2021, we had achieved a 22% reduction of our emissions in Scope 1 and 2 since 2019.
In 2021, 99% of our paper and board packaging and catalogue paper combined came from credible certified sources or recycled materials. We also joined the EcoBeautyScore Consortium – a global initiative to enable consumers to make more sustainable choices.
Opportunity for Brand Partners
During another year influenced by the pandemic, supporting our Brand Partners digitally, providing a safe hand and stable stream of income even during restrictions and lockdowns, has become increasingly important. In 2021, we continued to strengthen our digital presence by providing digital training platforms and virtual conferences. We also continued the digitalisation of our business model by providing a digital eCatalogue which has supported our Brand Partners’ transition towards a digital business, sharing the catalogue with customers and discovering new products through videos, tutorials, and additional products information. In 2021, 98% of all our orders were placed online.
Additionally, despite the pandemic we are proud to see that our business continues to have a positive social impact. Kantar’s study identified us as a brand that does a lot for society, and we are very proud to be ranked in 6th place globally!
Passion for People
Physical and emotional safety and well-being of our colleagues was in the centre of our efforts last year. To make sure Oriflamians feel the connection that binds us all together, to preserve our friendship and togetherness, we have launched several new initiatives, increased the frequency of CEO Connect sessions and got together online even more than before. Events like TSP Reboot and Global Employee End Year Celebration - Igniting Friendships became true highlights of the year and helped us once again feel the beat of our global community. Furthermore, we won the employer brading star award and Kantar selected Oriflame as one of the top six companies that does a lot for society.
Oriflame was ranked 7 out of 101 global companies in the category “Household products” by Sustainalytics, a Morningstar company, and was therefore recognised as an Industry Top-Rated company. Sustainalytics reviewed the Oriflame sustainability strategy and the last years’ performance on all three dimensions of Environmental, Social and Governance (ESG). Oriflame received a rating of 21.0 on a scale of 0–100, with 0 indicating negligible ESG risk.
Additionally, we have been recognised as a Climate Leader among a selected group of European companies that have made the greatest reduction in greenhouse gas emissions intensity from 2014 to 2019. In this new list by Financial Times and Statista, Oriflame was ranked as number 38 out of 300 of the European companies that succeeded in making it to the list. In the Personal & Household Goods sector alone we were positioned as number 2.