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Alternative Performance Measures

Alternative Performance Measures represent key metrics to provide supplemental information which are used to help both investors and management to analyse trends and performance of Group’s operations. Since not all companies calculate the same financial performance indicators, these are not always comparable to the APMs of other companies. Therefore, these financial performance measures should not be considered as a substitute for ratios defined in IFRS, but rather as an addition.

For further descriptions and calculations of the APMs used by Oriflame, please visit the link below.