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In conversation with Kenneth Campbell

Stockholm, 9 September

We recently took the opportunity to chat to Oriflame’s new CEO and President, Kenneth Campbell, as he visited our R&D Lab in Stockholm. Here he shares his views on Oriflame and his priorities for the future

About Oriflame   

Oriflame is a global beauty and wellbeing company founded in Sweden in 1967. Operating in over 60 markets, the company offers a wide portfolio of innovative, high quality and sustainable beauty and wellbeing products.   

Built on a social selling model, Oriflame supports a global community of approximately 3 million Beauty Entrepreneurs and members, empowering people to build businesses, develop skills and express individuality through beauty.   

In 2025, Oriflame was recognised as a European Climate Leader by the Financial Times and Statista for five consecutive years.  

Find out more at oriflame.com

For more media queries, please contact: press@oriflame.com

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Formulation and Packaging

Our product formulations have an environmental impact during production, as well as during and following consumer usage. If not responsibly formulated, they may have a long-term impact on people and ecosystems both up and downstream in our value chain. This is why we need to take the right decisions regarding which ingredients we select as part of the formulation development.

Our product packaging has an environmental impact, both during production and disposal, and can contribute to the pollution of land and waterbodies downstream in our value chain, affecting ecosystems and local communities, including their human rights.

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