London, 23 July 2026: Oriflame today announced that it has entered into an agreement for the transfer of its manufacturing operations in India to Pure and Cure Healthcare Private Limited, a wholly-owned subsidiary of Akums Drugs and Pharmaceuticals Limited, one of India’s leading contract development and manufacturing organisations (CDMOs).
The proposed transaction includes Oriflame India’s manufacturing facilities located in Roorkee, Uttarakhand, and Noida, Uttar Pradesh. Completion of the transaction remains subject to customary closing conditions and regulatory approvals.
As part of the agreement, Oriflame and Akums will enter into a long-term strategic manufacturing and supply partnership. Under this arrangement, Akums will continue to manufacture Oriflame products, ensuring continuity of supply and maintaining the high standards of quality expected by Oriflame Beauty Entrepreneurs and customers.
India remains a strategically important market for Oriflame. The company has operated in the country for more than 30 years and will continue to grow its fast-growing social selling business, serving consumers through its network of Beauty Entrepreneurs across the country.
The transaction forms part of Oriflame’s ongoing efforts to optimise its global operations and sourcing footprint while maintaining strong product quality, operational resilience and service levels.
Anna Malmhake, CEO and President of Oriflame, said: “India is an important market for Oriflame and we remain fully committed to our long-term growth ambitions in the country. Through this strategic partnership with Akums, we are securing access to high-quality manufacturing capabilities while enabling greater operational flexibility and alignment with our sourcing strategy. We are pleased to be partnering with a trusted and reputable manufacturer that shares our commitment to quality and excellence.”
Employees currently working at the manufacturing sites will be offered to continue their employment with the new owner on the same terms and conditions.
Oriflame’s commercial operations, Beauty Entrepreneur network, trademarks and customer-facing activities in India are not part of the transaction and will continue to be operated by Oriflame India Private Limited.
Anna Malmhake continued: “We are particularly pleased that there is an intention to ensure continuity for employees and to preserve the expertise built within these facilities over many years. We look forward to a successful partnership with Akums and to continuing to serve our Beauty Entrepreneurs and customers in India for many years to come.”
About Oriflame
Oriflame is a global beauty and wellbeing company founded in Sweden in 1967. Operating in over 60 markets, the company offers a wide portfolio of innovative, high quality and sustainable beauty and wellbeing products.
Built on a social selling model, Oriflame supports a global community of approximately 3 million Beauty Entrepreneurs and members, empowering people to build businesses, develop skills and express individuality through beauty.
In 2025, Oriflame was recognised as a European Climate Leader by the Financial Times and Statista for five consecutive years.
