Oriflame today announces the launch of Possess Intense Eau de Parfum and Possess Intense Man Eau de Parfum, a bold new chapter for one of its most iconic fragrance franchises. Created to embody charisma, confidence and transformation, the new fragrances invite consumers to unlock the power of their aura and embrace a more intense expression of self.
The launch marks the latest expression of Oriflame's partnership with Cirque du Soleil, where Oriflame serves as Official Fragrance Partner of Touring Shows in Europe and Mexico. The collaboration brings together two brands united by creativity, artistry and the belief that confidence has the power to transform how people show up in the world.
Inspired by the themes of transformation, presence and inner power at the heart of the partnership, Possess Intense and Possess Intense Man translate storytelling and artistic expression into an immersive sensory experience, bringing the emotion and imagination of live performance into the world of fragrance.
Building on the success of the Possess franchise, the new fragrances elevate the collection through richer compositions, evocative ingredients and a striking visual identity inspired by mythical talismans and magnetic charisma.
Possess Intense Eau de Parfum is a magnetic floral ambery fragrance centred around Everlasting Flower, whose solar warmth is enhanced by vibrant bergamot, pink pepper and intriguing salty accords. Deep notes of vanilla, patchouli, sandalwood and Ambrox® create a captivating trail that leaves a lasting impression.
Possess Intense Man Eau de Parfum is a bold woody aromatic fragrance featuring Wild Longoza, an exotic ingredient known for its powerful aromatic character. Layers of cardamom, elemi, fig accord, cedarwood and sandalwood combine to create a fragrance that is both intriguing and enduring.
For almost 60 years, Oriflame has created high-quality fragrances that make self-expression accessible to millions of consumers worldwide. With Possess Intense, the company continues this tradition while elevating the experience through creativity, craftsmanship and emotional storytelling.
Coralie Spicher, Perfumer Of Possess Intense for Her dsm-Firmenich, said: “Possess Intense is for a woman who commands attention through the force of her aura. I built the fragrance around the radiant warmth of Everlasting Flower, sharpened by a striking salty facet, then gave it a deep, enveloping trail. The contrast is deliberate: luminous yet powerful, familiar yet otherworldly. It captures the moment she steps beyond the everyday and transforms the atmosphere around her.”
Jose Santiago Moreno, Director Of Marketing Sciences dsm-Firmenich, said: “Confidence is an emotion that many people want to feel when using a perfume. Through its consumer and emotion research, dsm-firmenich helped us to better understand what confidence means to people and how fragrance can support that emotional experience. Possess Intense for Her contains EmotiBoost®Confidence, a fragrance technology scientifically associated with feelings of confidence. Inspired by a vision of magnetic aura and inner strength, the fragrance invites wearers to express the confidence that is already within them.
Pierre Guéros, Perfumer Of Possess Intense for Him-Symrise, added: “Creating Possess Intense Man was about finding a balance between aromatic freshness and a deeper, more confident character. Cardamom and elemi bring an unexpected spark, while warm woods give the fragrance a lasting presence. I imagined it as the beginning of a journey: a step beyond the everyday into a world of intrigue and possibility, where confidence becomes the force that carries you forward.”
Elena Degtyareva, Chief Marketing Officer at Oriflame, added: "At Oriflame, we believe fragrance has the power to transform how people feel about themselves. Possess Intense is more than a fragrance launch. It represents our ambition to create experiences that inspire confidence, self-expression and personal transformation. Through our partnership with Cirque du Soleil, we are bringing beauty and artistry together in a way that feels immersive, memorable and emotionally engaging. These fragrances capture the confidence, creativity and presence that sit at the heart of both brands."
The launch also reflects Oriflame's ambition to strengthen its position in the growing premium fragrance category while remaining true to its heritage of delivering high-quality products and exceptional value.
Available from Autumn 2026, Possess Intense and Possess Intense Man will be supported by a global campaign across digital, social and experiential channels, with consumer activations linked to the Cirque du Soleil partnership planned throughout the year.
About Oriflame
Oriflame is a global beauty and wellbeing company founded in Sweden in 1967. Operating in more than 60 markets, the company offers a wide portfolio of innovative, high-quality and sustainable beauty and wellbeing products.
Built on a social selling model, Oriflame supports a global community of millions of Beauty Entrepreneurs and members, empowering people to build businesses, develop skills and express individuality through beauty. Find out more about Oriflame: http://www.oriflame.com
Media Contact
Kelly Caul
Communications Director, Oriflame
press@oriflame.com
