Cannes, 12-22 May 2026:
Oriflame, a global leading beauty and wellbeing company, will return to the Cannes Film Festival from 12 to 22 May 2026 with the Oriflame Glam Studio, following a successful debut at last year’s festival.
Located at Palais Miramar on the Croisette, the Glam Studio will once again welcome international film, fashion and digital talents for professional beauty services during the festival.
Following a successful debut last year, Oriflame’s Cannes presence reflects the brand’s long-standing belief that beauty is a powerful tool for confidence, creativity and opportunity. Rooted in its social selling model and global community of Beauty Entrepreneurs, Oriflame’s Glam Studio brings together talent, artists and storytellers during one of the world’s most influential cultural moments.
Nestled within the storied walls of the Palais Miramar, the 200-square-metre apartment will welcome guests each day, from 11am until 8 pm for bespoke hair and make-up services, crafted by an international team of artists ahead of red-carpet moments and gala premieres
The Glam Studio experience includes:
- Makeup Studio offering professional makeup services from Oriflame’s award-winning product range
- Hairstyle Studio providing tailored hair styling for festival appearances
- Relax Zone designed as a quiet space to unwind and prepare before events
- Oriflame Products Zone showcasing key beauty collections, including the recently launched Top Scents fragrance range, developed in exclusive collaboration with Givaudan’s Perfumery School in Paris
The studio reflects Oriflame’s expertise in beauty and self-expression, combining professional artistry with products developed through decades of innovation and research.
Elena Degtyareva, Chief Marketing Officer, Oriflame, says:
“Cannes is a global celebration of storytelling and self‑expression, which makes it a natural fit for Oriflame. With our Glam Studio, we’re proud to support talent at one of their most visible moments, while showcasing the creativity, craftsmanship and entrepreneurial spirit that defines our brand.
“From the products we develop to the people who represent us around the world, beauty at Oriflame is always about confidence, individuality and opportunity.”
Oriflame Indonesia
This year, the moment becomes even more meaningful for Oriflame Indonesia, as Indonesian filmmaker Kamila Andini, director of Empat Musim Pertiwi / Four Seasons in Java, a film supported by Oriflame Indonesia as part of its 2026 Marketing strategy has been selected by the Red Sea Film Foundation as the only Asian representative in the Women in Cinema Spotlight program at the festival.
Four Seasons in Java by Kamila Andini will be presented as a case study exploring the behind-the-scenes journey of its international production at Marche du Film.
Her presence highlights the growing global recognition of women filmmakers and reinforces the importance of women’s voices in shaping cultural narratives through cinema. For Oriflame, this moment creates a stronger connection between the brand’s global presence in Cannes and its local commitment to supporting storytelling, creativity and women’s empowerment through meaningful cultural collaborations.
Building on a Strong 2025 Presence
Oriflame’s return to Cannes follows a successful first presence at the 2025 Cannes Film Festival, where the brand’s Glam Studio welcomed a number of recognised international talents from the worlds of film, fashion and digital culture.
Among those who visited the Oriflame Glam Studio last year were: Jessica Mercedes, Preity Zinta, Zarina Yeva, Hofit Golan, Maria Lisowski, Patricia Contreras and Dorota “Goldpoint”. Their visits helped establish the Oriflame Glam Studio as a recognised beauty destination on the Croisette and generated strong international media interest around the brand’s Cannes activation.
Press Conference at Palais Miramar
As part of its Cannes programme, Oriflame will host a dedicated press conference at Palais Miramar on Sunday, 17 May 2026. The event will bring together international beauty, lifestyle and fashion media to present Oriflame’s Cannes activation, highlight key product stories including the official launch of two new Top Scents fragrances, and share insights into the brand’s broader vision and upcoming initiatives. Attendance is by invitation.
Glam Studio Appointments and Media Enquiries
Media and invited guests who wish to book makeup and hair services at the Oriflame Glam Studio, or who would like to attend the press conference, are invited to contact:
Press contact: Anna Neneman + 48 533 336 681
Showroom Appointments & Media Accreditation: Nadia Dementchouk +48 515 482 538
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About Oriflame
Oriflame is a global beauty and wellbeing company founded in Sweden in 1967. Operating in over 60 markets, the company offers a wide portfolio of innovative, high quality and sustainable beauty and wellbeing products.
Built on a social selling model, Oriflame supports a global community of approximately 3 million Beauty Entrepreneurs and members, empowering people to build businesses, develop skills and express individuality through beauty.
Oriflame has been recognised as a European Climate Leader by the Financial Times and Statista for five consecutive years.
