Stockholm, Sweden, 29 May 2026:
Oriflame today published its 2025 Sustainability Report, highlighting a year of continued progress in advancing responsible product innovation, reducing environmental impact, and strengthening its global community.
In 2025, Oriflame further embedded sustainability practices across its business while continuing to deliver high-quality beauty products that meet evolving consumer expectations.
The company maintained its commitment to responsible formulation, ensuring that all newly launched rinse-off products are biodegradable*, while expanding its portfolio to more than 200 vegan products.
Significant progress was also made in packaging, with Oriflame using over 600 tonnes of recycled materials, helping to avoid 659 tonnes of CO₂ emissions, alongside the continued rollout of refill solutions and smarter packaging designs to reduce plastic use.
Anna Malmhake, CEO and President of Oriflame, said:
“In 2025, we have taken important steps to further integrate sustainability into how we innovate, operate and grow. From advancing biodegradable formulations and circular packaging to strengthening responsible sourcing, our focus is on making tangible progress where it matters most; delivering products that meet high standards while reducing our environmental impact.”
Oriflame’s climate efforts were once again recognised externally, with the company named a European Climate Leader by the Financial Times and Statista for the fifth consecutive year.
The company’s social contribution remains a cornerstone of its sustainability approach. Over the past five years, Oriflame has distributed €1 billion in bonuses and recognition to its global community of Beauty Entrepreneurs, supporting income opportunities and economic empowerment across more than 60 countries.
The company also continued to operate on 100% renewable electricity across all owned manufacturing sites, warehouses and offices, through renewable electricity sourcing and renewable energy certificates.
In parallel, Oriflame strengthened its responsible business practices, achieving its target of having 97% of first-tier suppliers assessed through EcoVadis or equivalent sustainability evaluations, and continuing partnerships to address responsible sourcing challenges in key raw materials.
Additional initiatives in 2025 included community-based environmental programmes such as reforestation efforts, as well as internal investments in leadership development to build capabilities and support long-term growth.
Key highlights from the 2025 Sustainability Report include:
- Recognised as a European Climate Leader for the fifth consecutive year by the Financial Times and Statista
- 100% biodegradable* formulation for all newly launched rinse-off products
- 200+ vegan products across the portfolio
- Over 600 tonnes of recycled materials used in packaging, avoiding 659 tonnes of CO₂ emissions
- Expansion of refillable solutions, reducing plastic consumption by 34.5 tonnes
- Continued use of 100% renewable electricity across all owned operations through renewable electricity sourcing and renewable energy certificates
- 97% of first-tier suppliers assessed for sustainability performance
- €1 billion distributed to Beauty Entrepreneurs globally over the past five years /
- Ongoing investment in climate action and community initiatives
*To validate the biodegradability of rinse-off products, Oriflame requires that at least 90% of carbon-based ingredients are biodegradable in line with OECD guidelines or similar.
About Oriflame
Oriflame is a global beauty and wellbeing company founded in Sweden in 1967. Operating in over 60 markets, the company offers a wide portfolio of innovative, high quality and sustainable beauty and wellbeing products.
Built on a social selling model, Oriflame supports a global community of approximately 3 million Beauty Entrepreneurs and members, empowering people to build businesses, develop skills and express individuality through beauty.
Oriflame has been recognised as a European Climate Leader by the Financial Times and Statista for five consecutive years.
More information: www.oriflame.com
Contact details: press@oriflame.com
