Oriflame X SVEA

Oriflame Cosmetics launches exciting new collaboration with Swedish artist SVEA and Universal Music Sweden

Oriflame Cosmetics taps up-and-coming Swedish pop star SVEA in a first-time collaboration with Universal Music Sweden, featuring SVEA’s pop song ‘Share your passion’.

This is a new joint initiative for the Swedish beauty brand and the music powerhouse, united by a mutual passion for innovation and for supporting up-and-coming talent. SVEA is a 20-year old singer and songwriter, set to be Sweden’s next breakout music star. When she’s not touring the world with her music, she’s based in Stockholm, the music capital of Scandinavia.

SVEA has written ‘Share your passion’ for Oriflame, an empowering track that is now available on Spotify, Apple Music, Amazon Music and Google Play Music. The track will also get significant support through Oriflame Cosmetics’ global community of 3 million beauty enthusiasts in over 60 countries.

“We’re very proud to partner with SVEA and Universal Music Sweden. Oriflame has always supported young entrepreneurs and talents who work towards fulfilling their dreams, so this type of innovative collaboration is a perfect fit. We have a lot of values in common with SVEA and are really excited to be part of her artistic journey,”
says Charlotte Siljebrand Nisses, Global Brand Director at Oriflame.

As part of this global collaboration, SVEA will also give exclusive live performances, speak about self-esteem and how to follow your passion as well as share her outlook on how to feel and look your best.

”I wanted ‘Share your passion’ to be a song that gives you energy and makes you happy, so you feel uplifted and inspired to share your passion, whatever that is and whoever you are. That’s what I like about Oriflame: the opportunities that Oriflame provides to people – and especially women – all around the world is so inspiring and that’s so important to me,” says SVEA, songwriter and recording artist.

“For us, SVEA – an enormous talent with a passion for songwriting and singing – represents the next generation of Swedish music talents, and we predict a successful future for her, like many other Swedish stars preceding her,”
says Joakim Johansson, Managing Director at Universal Music Sweden.

Listen to ‘Share your passion’ on Spotify, Google Play, Amazon Music and Apple Music!

For enquiries or more information, please contact::

Oriflame Cosmetics AB
Charlotte Siljebrand Nisses,
Global Brand Director
charlotte.siljebrand.nisses@oriflame.com
Mobile: +46 70 736 47 94

About Oriflame
Founded in Stockholm in 1967, Oriflame is a beauty company selling direct in more than 60 countries worldwide. Its broad portfolio of Swedish, nature-inspired, innovative beauty products is marketed through approximately 3 million independent Oriflame Beauty Consultants, generating annual sales of around €1.3 billion. Respect for people and nature underlies Oriflame’s operating principles and is reflected in its social and environmental policies. Oriflame supports numerous charities worldwide and is a Co-founder of the World Childhood Foundation. For more information about Oriflame, please visit www.oriflame.com.

About SVEA

SVEA is a rising pop star and Gold-selling Swedish recording artist, recognised as one of the brightest stars of her generation. SVEA debuted in 2018 with the singles “Don’t Mind Me” and “Selfish”. Having spent 2018 developing her passion for songwriting and perfecting her signature sound, her highly acclaimed debut EP “This is” was released early 2019 and her total reach on Spotify has been over 35 million streams.

About Universal Music Group

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group is a Vivendi company. www.universalmusic.se