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Oriflame products are sold exclusively through a global network of independent Consultants. To find a Consultant close to you, visit your local Oriflame website or contact your local Oriflame office for more information.

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Since its foundation in 1967, Oriflame has been a pioneer in developing beauty products inspired by the wisdom of nature and the best of science.  Our commitment to the environment and respect for natural materials and resources is a cherished part of our heritage and a cornerstone of the Oriflame culture. At the heart of this is Oriflame’s commitment to animal welfare. 

• Oriflame Cosmetics is committed to supplying safe, efficacious, innovative products that comply with the most stringent international regulatory requirements.
   
• Oriflame was among the first in the industry to reject animal testing. We made this choice when Oriflame was founded in 1967 and we continue to stand firmly behind this principle.
  
  
• Oriflame does not conduct or request animal testing to substantiate the safety or efficacy of any of its products or ingredients at any stage of the product development process.
  
  
• To substantiate the safety of its products and to ensure their compliance with the highest safety standards, Oriflame’s product safety testing is carried out on human volunteers by independent specialist laboratories under the supervision of qualified medical personnel. Safety tests are only conducted on consenting healthy volunteers (18 years of age minimum) following a detailed review of the product formulation by our team of experts. Clinical testing for cosmetic products is now standard industry practice and accepted as a safe and ethical alternative to animal testing.  
  
  
• Oriflame has always been an advocate of alternative test methods and employs the latest in-vitro test methods (non-animal) for those tests that could cause injury or suffering to the volunteers (e.g. eye irritancy). 
  
  
• Oriflame must abide by the laws and regulations of the countries in which it operates and some countries require test data gained through animal testing in order to legally register the products in that market. Where this applies, we supply complete product registration information including a full safety assessment in line with the requirements of the European Cosmetics Regulation. This should negate the need for any animal testing and we make every effort to persuade the relevant authorities to accept this data. Where we cannot do so, we must reluctantly submit the products for additional testing, which may include animal testing. 
  
  
• We are, through our representation on the European Cosmetic Trade Association, Cosmetics Europe, actively supporting work to change local laws to bring them into closer alignment with European regulations. Only by remaining active and engaged in these countries can we hope to influence a change in animal testing policy. 

Oriflame Cosmetics has never, since inception in 1967, manufactured aerosols containing CFC propellants. 

A number of Oriflame products are developed as aerosols because of their superior delivery system (e.g. hairspray).  However, we are aware of the environmental and safety implications of aerosols, and research and discuss alternative propellant systems that may become available.

Alpha Hydroxy Acids (commonly termed fruit acids) have become popular in skincare products imparting a keratolytic effect to help smoothen the skin. 

In line with Oriflame Cosmetic’s strict safety guidelines, AHA’s are only used at concentrations that are effective but mild and gentle, and lower than those recommended by industry and in line with latest scientific reports and industry best practice.

Any product that contains alcohol denatured (Alcohol denat.) has the % volume clearly labelled on the outer packaging.

Alcohol is denatured by adding a substance such as butyl alcohol to pure ethanol, and is rendered undrinkable by adding bitrex to alter its taste.

Most Oriflame Cosmetics skincare formulations are alcohol-free.  However, some products (such as facial toners) contain denatured alcohol which, if incorporated into formulations for oily/problem skin, can have a positive drying, antibacterial effect. 

Baby and children’s products are formulated without alcohol.
All EDT’s and EDP’s contain high grade natural fermented alcohol.
 
Note:  A number of formulations include cetyl alcohol or stearyl alcohol, which  are fatty acids with no physical or chemical similarity to ethanol/methanol.

Media reports have linked the use of antiperspirants containing aluminium salts and actives to Alzheimer’s disease and breast cancer.  These reports have been scientifically proven to have no factual basis.  They are universally approved for use in antiperspirants. 

Oriflame Cosmetics develops a number of “aluminium-free” deodorant body sprays and deodorant sticks, which contain antimicrobial agents such as triethyl citrate.

No ingredients derived from dead animals, or sourced by causing harm or suffering to animals, are used in Oriflame cosmetic products.
Ingredients such as beeswax and honey, lanolin derivatives, and dairy products, which are sourced without causing death or injury to animals, are used.

Oriflame accessory products do not contain animal materials sourced while causing harm to the animal. Bovine leather, as a by-product of the human food chain, can be ethically sourced. Animal hair that is used is sourced from a live animal without causing injury.

In our Wellness food supplements range fish oil is used as the source of the Omega 3 fatty acids because of its superior quality and documented benefits. The fish oil used is a by-product of the food fishing industry. The gelatine in the capsules is non-bovine, and derived from fish.

All global Oriflame Cosmetic products manufactured from 2000 have the batch code and expiry date printed on the base label of the product, or on the product packaging.

Oriflame cosmetic products do not contain ingredients from dead animal sources, nor tissues or extracts from bovine, ovine, caprine origins. Wellness food supplements can contain fish oil and fish gelatin which are risk free in relation to BSE. 

Some products contain lanolin derivatives, which are derived from sheep wool.  They are regarded as Category IV (no detectable infectivity) by the WHO guidelines, and therefore risk-free in relation to Transmissible Spongiform Encephalopathy (TSE).

All Oriflame cosmetic products are formulated in accordance to the latest amendments of European Cosmetics Directive (76/768/EEC), the Commission Directive 98/16/EC of which excludes the use of Specified Risk Materials (SRMs) of bovine, ovine and caprine origin in cosmetic products.

It is Oriflame Cosmetics policy not to incorporate ingredients derived from dead animal sources in our cosmetic formulations.

Pseudocollagen, which is a non-animal collagen derived from yeast cells, is used in some formulations.

The official definition of a cosmetic product as dictated by the EU Cosmetics Directive 76/768/EEC is as follows:

‘A cosmetic product is any substance or preparation intended to be placed in contact with the various external parts of the human body (epidermis, hair system, nails, lips, and external genital organs) or with the teeth and the mucous membranes of the oral cavity with a view exclusively or mainly to cleaning them, perfuming them, changing their appearance and/or correcting body odours and/or protecting them or keeping them in good condition’.

Oriflame is proud of its Natural Swedish origins.  To this effect, for safety, environmental and ethical reasons, a number of legally accepted ingredients are not included in Oriflame formulations. 

Furthermore, we do not use any ingredients that are classified as CMR (Carcinogenic, Mutagenic and Dangerous to Reproduction). 

Oriflame takes a proactive approach regarding the use of ingredients and continuously monitors scientific reports and consumer concerns.  We discontinue the use of any ingredient that may cause concern or risk to our consumers.

Oriflame customers can be assured that all ingredients used in our products are fully compliant with the relevant European and international cosmetic regulations.  Our products are formulated are in line with the strictest safety guidelines, and therefore pose no risk to human health.

The e mark is the symbol representing the Average Fill Regulations. Products with contents of 5 grams or greater must state the weight preceded by the e mark on the packaging. 

Products with contents less than 5 grams do not require the e mark.

An emollient is a raw material used in formulations to soften and smoothen the skin.

An emulsion is a mixture of two non-miscible phases, such as oil and aqueous. 
Emulsifiers and stabilisers are added to the formulation to assist in the formation,
stability and shelf-life of the emulsion.

An exfoliant acts to slough away dead epidermal skin cells and encourage accelerated cell renewal, thus promoting radiant, soft, and smooth skin.

All cosmetic products display an ingredient list on its packaging (with the exception of some small items – see “where do I find the ingredient list of a small product?”). 

The names listed must be those assigned by the European Commission: International Nomenclature for Cosmetic Ingredients (INCI).  A product that contains a fragrance will have the word “Parfum” included in the ingredient list. 

A small percentage of the population suffers from fragrance allergies. There are 26 fragrance ingredients, agreed by dermatologists to cause allergic skin reactions, common in cosmetic products due to their widespread natural occurrence in plant extracts.

In line with the 7th amendment of the EU Cosmetic Directive, product ingredient lists must declare the presence of any of these 26 fragrance allergens.
The concentration of most of the individual fragrance allergens in a final cosmetic product is extremely low, and unlikely to lead to allergic skin reactions. However, the labelling of them provides the consumer information and allows choice of product.

Oriflame Cosmetics has strict policies that ensure minimal allergens in skincare and toiletry products. Eye products are fragrance free and baby, sensitive, and intimate products are formulated using fragrances that are free from known allergens .

The Green dot symbol on product’s outer packaging identifies a company’s support to packaging recovery / recycling schemes.

For legibility, the symbol may be a different colour on some packaging.  Products ≤ 5 grams/ml need not display the symbol.

The carton of a product may not be large enough to include the ingredient list or other required text.  Therefore, a leaflet may be enclosed and the “Hand in Booklet” symbol displayed on the packaging to indicate this.

In Oriflame we follow the very stringent cosmetic regulations of the European Union and also those of the USA.

All ingredients, including colour pigments, used in our cosmetics comply fully with the EU purity specifications and also with the USA FDA monographs for cosmetic colours, which set very strict limits for trace impurities including heavy metals such as lead.

Oriflame customers can be assured that all our products are formulated in line with the strictest safety guidelines and international regulatory requirements.

At Oriflame Cosmetics our high quality products are formulated with “Wisdom of Nature and the Best of Science” in mind, and to this effect many ingredients used are derived from natural plant sources and not harmful to our environment.

We take inspiration from nature when formulating products and incorporate plant ingredients and actives when possible.

We have strict standards for acceptance of herbal extracts, which take purity, extraction, and activity into account.  We interpret “derived from natural plant sources” at four levels of processing:

• Physical Process e.g. pressing: sunflower oil, avocado oil.
  
• Extraction from herbs/flowers/trees using water/propylene glycol : lavender, birch extract.
  
• Biotechnology Process e.g. fermentation: hyaluronic acid from cereals.
  
• Chemical reaction from natural oils : triglycerides from coconut oils
  

Oriflame’s cosmetic products have varying levels of naturalness.
With more than 95% natural ingredients, and only certain synthetic ingredients that are allowed for natural formulations, ecobeauty is the most natural, ethical, and environmentally respectful range of products in Oriflame’s portfolio.
All of our EDT & EDP products contain natural fermented alcohol.

Other ranges such as Pure Nature and Nature Secrets take inspiration from nature, and the benefits are based on natural plant and fruit extract ingredients.
Many performance and safety ingredients do not have suitable plant-based alternatives, such as actives, silicones, UV filters. Therefore, certain performance products may only contain low level of natural ingredients. We only use synthetic ingredients that are safe and mild yet effective are incorporated into our formulations.

Hormones are not included in any Oriflame formulations, since such ingredients are prohibited by the European Cosmetics Directive.

Consumer reports about hormones in cosmetics refer to specific preservatives and UV filters which may have hormone type effects. Their use in cosmetics is currently accepted, however, we monitor the scientific reports on an ongoing basis and if necessary we will take action to discontinue using these ingredients.

Our customers can be assured that all our products are formulated in line with the strictest safety guidelines and international regulatory requirements.

A humectant is an ingredient, such as glycerin or propylene glycol, which acts to retard moisture loss and promote increased water content in the top layers of the skin.

In line with the EU Cosmetic Directive all cosmetic products must display an ingredient list. 

Ingredients present at a level of 1% or greater are listed in descending order, while ingredients of less than 1% can be listed in any order at the end of the list. 

The names listed must be those assigned by the European Commission: International Nomenclature for Cosmetic Ingredients (INCI).  For some common ingredients this may be the Latin translation (e.g. aqua for water and cera alba for beeswax) or the internationally accepted abbreviated chemical name (e.g. sodium laureth sulfate for sodium lauryl ether sulphate).

A keratolytic agent, such as mild salicylic acid, encourages removal of dead skin cells from the stratum corneum.

Oriflame formulations may contain lanolin derivatives, such as acetylated lanolin and lanolin alcohols. 

Lanolin derivatives are sourced without causing death or injury to animals, of the highest purity with no traces of pesticide, not considered risky in relation to BSE, and have lower allergenic potential than pure wool wax.

Oriflame is reducing the use of petroleum / mineral oil in products, replacing it with plant derived alternatives where possible.

In circumstances where these ingredients are used in a formulation, for performance or historic reasons - such as our iconic tendercare, we select the highest purity pharmaceutical grade, and are fully compliant with the latest purity criteria of the 7th amendment of the EU Cosmetics Directive.  They are fully globally approved for use in cosmetic products, and have a long history of safe use.

Oriflame products do not contain natural musk. Nor do they contain nitromusk.
Synthetic musk, such as polycyclic musk, may be present in a formulation. 

Nanotechnology in cosmetics covers many different ingredient and formulation technologies. Nano-emulsions have a very small droplet size and similar properties to emulsions or solutions. Liposomes, or other encapsulation systems, break down to the constituent ingredients and studies have shown that such materials do not penetrate beyond the top layers of the epidermis.

Sunscreen products may contain insoluble nano-sized mineral pigments (e.g. titanium dioxide or zinc oxide) which are transparent.  These UV filters have advantages over the micro-sized particles, they are more efficient and have a more acceptable colour. Many studies have concluded that such nano-sized mineral filters pose no health risk since their safety profiles are similar to the micro-sized particles.

In Oriflame Cosmetics we evaluate the safety of every ingredient including nanotechnology ingredients on a case by case basis taking into account the latest scientific data and.

All Oriflame accessory and packaging items designed to be in contact with the skin (including all jewellery items) are tested during development to ensure compliance with EN1811 - prolonged contact with the skin will not exceed 0.5 mg/cm2/week, and are classed as “Nickel tested”.

One cosmetic ingredient used in our mascara, eye pencil, eye liner, some eyeshadow and foundation formulations (black iron oxide - CI 77499) contains low levels of nickel).  The material we source contains the lowest nickel content possible, less than 10 parts per million which is significantly lower than industry guidelines, and is of the highest grade.

We use extracts from organic plants / fruits in our certain ranges. The extracts used are certified organic according to the regulations in the country of origin

Parabens are widely used in cosmetic formulations as preservatives (particularly creams, lotions and toners) since they are globally approved for use in cosmetics in all international markets.  These preservatives have a long history of safe use, and scientific safety studies have demonstrated that they are safe both for human health and the environment.

In 2011 the SCCS (Scientific Committee on Consumer) confirmed the safety of methylparaben and ethylparaben at the current maximum use levels and also confirmed the safe use of propylparaben and butylparaben up to a certain level.

These opinions are based upon an objective assessment of all of the available scientific data by an independent, expert, scientific committee that advises the European Commission. Oriflame fully complies with the European Directive requirements and in products where parabens are used, the levels employed are
the minimum needed to give the efficacy required and in many cases are well below the legal limits.

However, we also recognize the consumer demand for choice and so we are continuously investigating new preservative options in order to replace parabens where possible in many of our products. Significant progress has been made in this area.

For safety and environmental reasons Oriflame Cosmetics formulations do not contain phthalates. Due the reported negative effect on both health and the environment of dibutyl phthalate (DBP), commonly used in nail polish formulations, Oriflame Cosmetics initiated a phase out of its use in 2002. DBP was then officially banned for use in cosmetics in the EU in 2005.

Diethyl phthalate (DEP) is not used as an ingredient by Oriflame Cosmetics. However, it has been fully assessed as safe and approved for use in cosmetics in the EU by the SCCP (Scientific Committee on Consumer Products). In addition, studies have shown that it is readily biodegradable and does not pose a significant risk to the environment.

The plastic PVC (poly vinyl chloride) contains phthalates including diisononyl phthalate. Oriflame Cosmetics does not use PVC in any product packaging, children’s accessory products, or disposable / short life accessory products.

One of the provisions of the 7th amendment of the EU Cosmetics Directive was the addition of the "Period After Opening" (PAO) symbol to product packaging.

The information provided by the symbol gives the consumer a guideline of how long (in months) the product will remain safe to use after its first opening.
A product with an expiry date of May 10 and a PAO of 12M must be opened, at the latest, in May 09.

Products which are hostile to microbial contamination e.g. nail polish, lipstick, EDT, and sealed products that are not opened during use e.g. aerosols do not require this information.

Plankton is an organism (or organisms), often microscopic in size, that floats freely in marine and fresh water.

Plankton can be either animal (zooplankton) such as some crustaceans,
or plant (phytoplankton) such as spirulina or blue green algae.

The use of phytoplankton is in line with Oriflame Cosmetics policy of not using animal ingredients.

Preservatives are used in a cosmetic formulation to ensure the shelf life of a product and to ensure the safety of consumers during use. 

Oriflame’s cosmetic products contain minimum amounts of preservative while ensuring optimal efficacy. 

For safety and environmental reasons, we have a restricted list of approved preservatives, and only use those with a long history of safe use in cosmetic products, including parabens (ethyl, methyl, propyl), phenoxyethanol and imidazolidinyl urea.

It is Oriflame Cosmetics’ company policy that all ingredients and formulations are globally compliant with the latest amendments to the EU Cosmetics Directive 76/768/EEC and the EU Cosmetic Regulation 1223/2009 and are in line with US FDA safety requirements. 

International regulations apply to raw materials, safety assessments, good manufacturing practices, ingredient listings and labeling requirements, product claims and control of the Product Information File (PIF) which is stored in R&D, Dublin, Ireland.

Retinol is the most active form of Vitamin A which can penetrate the outer layers of the skin, and work to repair and stimulate collagen and elastin, creating firmer, smoother, softer skin with smaller pores. 

Retinol acts to increase cell turnover and exfoliation by stimulating cell production underneath the skin, slowing down the ageing process.  Increased cell turnover can be also beneficial for sufferers of acne, as the exfoliation unclogs pores and helps fade acne scars.

Product safety is of paramount importance to Oriflame Cosmetics and the same safety requirements are applied across all Oriflame markets, to give consumers confidence that all our products meet the same safety standard no matter where they are manufactured. 

All Oriflame cosmetic products are formulated to be safe in accordance with the provisions of the European Cosmetics Regulation (EC No 1223/2009) and to other major International Regulations.  In markets where regulations are less developed, Oriflame applies the European regulation requirements for safety as a minimum.

A step wise approach to safety evaluation of cosmetic products is employed in Oriflame and is performed throughout the product development process.  First, Oriflame teams rigorously evaluate each new raw material to ensure they meet our purity and quality requirements and are safe for use. 

A safe concentration for each ingredient in each product type is then evaluated before the safety of each final product is confirmed by testing in independent specialized laboratories using human volunteers and non-animal testing methods.  The safety evaluation process continues even after the product has been launched by actively collecting feedback from our consumers and using this to further strengthen the safety of our products. 

Most Oriflame products have a shelf life of 36 months (3 years), with some exceptions including nail polishes with a shelf life of 30 months (2.5 years).  The expiry date of all Oriflame products is visible on the outer packaging, the date given is 36 months after the date of manufacture of that product.
 

Due to space restrictions on packaging, products of small size (such as nail polishes, mascaras, lipsticks) display their ingredient lists on a composite leaflet.  The leaflet is updated four times a year to include all current products. It is available to all sales companies via the Oriflame intranet, to ensure visibility of ingredients for all consumers.

Skin that is exposed to the sun on a daily basis should use a day skincare product that contains SPF (Sun Protection Factor).  SPF 8 is adequate for low exposure, SPF 15 is sufficient for medium exposure. For higher exposure SPF 30 is recommended. All of our Skincare products contain UVA and UVB protection. 

For periods of longer term exposure (e.g. holidays, beach, outdoor sports), we recommend use of our sun care range of products which includes products up to SPF 40, and products specifically formulated for children.  For most skin types SPF 15 to 30 should be adequate, for children’s and adults with sensitive skin SPF of 30 or higher is recommended.

It is important to apply SPF products regularly, and to use the recommended dosage for an average adult (5 - 6 teaspoons for a full body application).  Direct sun exposure should be avoided between 11am and 3pm as the sun’s rays are at their strongest at this time.

Products which claim to be suitable for sensitive skin have been specifically formulated and tested on sensitive skin.  These products contain minimum preservative level, and only specific raw materials with low irritancy potential, that have undergone intensive screening, are used in the formulations. 

Some products are fragrance free – such as all eye products - in light of the fact that fragrances are the most frequent cause of allergic reactions.

Should a consumer be concerned about skin sensitivity, Oriflame recommend that a patch test should be carried out before use of any cosmetic product irrespective of its irritancy claim.

Due to consumer concerns, and negative environmental and health reports about this anti-microbial agent Oriflame Cosmetics initiated a phase out of its use in 2005.  It has not been used in any new product formulations.

The moisturizing / softening agent, urea (carbamide) is not of animal origin, it is synthesised from a reaction between carbon dioxide and ammonia.

The rays of the sun that are damaging to both skin and eyes are the invisible UVA and UVB, both with wavelengths ≤ 400nm. 

UVB causes initial damage to the skin’s outer layer or epidermis, resulting in sunburn.  However, UVA rays penetrate deeper into the dermal layers of the skin and can destroy skin fibres, damaging the skin’s elasticity which can cause long-term effects such as premature ageing, wrinkles and hyper-pigmentation.

Oriflame Cosmetics has a comprehensive sun care range, formulated using a broad spectrum of UVA and UVB protection.  Our products comply with the latest EU recommendations regarding SPF and UV protection and consumer labeling requirements.

Oriflame Cosmetics sunglasses are been tested to ensure 100% UV protection in accordance to EN 1836 : 1997 (280nm – 780nm) and have full CE approval.

It is the policy of Oriflame Cosmetics not to use any ingredients derived from dead animals in our cosmetic formulations. 

All Oriflame cosmetic products are suitable for vegetarians.

Oriflame Ecobeauty Range bears the Vegan Society trademark.
In our Wellness food supplements we use fish oil and fish gelatine. The Natural Balance Shake is formulated using a blend of natural egg, pea and whey proteins.

All of Oriflame Cosmetics products comply with the latest amendments to the EC Council “solids” Directive 76/211/EEC (OJEC L46 21/2/76) which specifies mandatory labeling requirements regarding weight and/or volume of products. 

Stringent regulatory checks are carried out during the production process, the results of which are continuously reviewed and documented.

The ingredient list on a product’s packaging states the INCI names (official description assigned by the European Commission) of each ingredient in that product.  However, some ingredients are better known to the consumer by their chemical name.  For example, the UV filter Benzophenene-3 (its INCI name) is more commonly known as Oxybenzone (its chemical name). 

This ingredient can, in some cases, cause a photo allergy and all products containing it require a warning.

Since the consumer is more familiar with its chemical name, Oxybenzone, the warning refers to Oxybenzone and not Benzopheneone-3.