Aerosoles - What is Oriflame Cosmetics stance on the use of aerosols?

Oriflame Cosmetics has never, since inception in 1967, manufactured aerosols containing CFC propellants. 

A number of Oriflame products are developed as aerosols because of their superior delivery system (e.g. hairspray).  However, we are aware of the environmental and safety implications of aerosols, and research and discuss alternative propellant systems that may become available.

AHAs - What concentration of AHA’s in a product is safe?

Alpha Hydroxy Acids (commonly termed fruit acids) have become popular in skincare products imparting a keratolytic effect to help smoothen the skin. 

In line with Oriflame Cosmetic’s strict safety guidelines, AHA’s are only used at concentrations that are effective but mild and gentle, and lower than those recommended by industry and in line with latest scientific reports and industry best practice.

Alcohol - Do any Oriflame products contain alcohol?

Oriflame uses denatured alcohol in certain formulation types. The alcohol is denatured to alter its taste and render it undrinkable.  Any product that contains alcohol (ALCOHOL DENAT.) has the % volume clearly labeled on the outer packaging (Alc.Vol. xx%).

Most Oriflame Cosmetics skincare formulations are alcohol-free.  However, some products (such as facial toners) may contain denatured alcohol which, when incorporated into formulations for oily/problem skin, can have a positive drying, antibacterial effect. 

Baby and children’s products are formulated without alcohol.

All EDT’s, EDP’s and aerosols contain natural fermented alcohol.

Note:  A number of formulations include cetyl alcohol or stearyl alcohol, which are fatty acids with no physical or chemical similarity to ethanol/methanol.


Aluminium free - Does Oriflame Cosmetics make any “aluminum-free” antiperspirants or deodorants?

Media reports have linked the use of antiperspirants containing aluminium salts and actives to Alzheimer’s disease and breast cancer.  These reports have been scientifically proven to have no factual basis.  They are universally approved for use in antiperspirants. 

Oriflame Cosmetics develops a number of “aluminium-free” deodorant body sprays and deodorant sticks, which contain antimicrobial agents such as triethyl citrate.

Animal Ingredients - Do any Oriflame products contain animal ingredients?

No ingredients derived from dead animals, or sourced by causing harm or suffering to animals, are used in Oriflame cosmetic products.

By products such as beeswax and honey, lanolin derivatives, and dairy products, which are sourced without causing death or injury to animals, are used.

We do not use any animal fur in our Accessory items, we only accept leather from cattle that have been bred for human meat production. Nor do we use plucked animal hair or feathers, we only accept animal hair and feathers cut from living, domesticated animals including pony, goat, boar.

In our Wellness food supplements range, we use fish oil from sustainably managed stocks.


Animal Testing - What is the Oriflame policy on animal testing?

Since its foundation in 1967, Oriflame has been a pioneer in developing beauty products inspired by the wisdom of nature and the best of science.  Our commitment to the environment and respect for natural materials and resources is a cherished part of our heritage and a cornerstone of the Oriflame culture. At the heart of this is Oriflame’s commitment to animal welfare.

Oriflame Cosmetics is committed to supplying safe, efficacious, innovative products that comply with the most stringent international regulatory requirements.

To substantiate the safety of our products and to ensure their compliance with the highest safety standards, Oriflame’s product safety testing is carried out on human volunteers by independent specialist laboratories under the supervision of qualified medical personnel. Safety tests are only conducted on consenting healthy volunteers (18 years of age minimum) following a detailed review of the product formulation by our team of experts. Clinical testing for cosmetic products is now standard industry practice and accepted as a safe and ethical alternative to animal testing.

Oriflame was among the first in the industry to reject animal testing. We made this choice when Oriflame was founded in 1967 and we continue to stand firmly behind this principle.

Oriflame does not conduct or request animal testing to substantiate the safety or efficacy of any of its products or ingredients at any stage of the product development process.

However, Oriflame must abide by the laws and regulations of the countries in which it operates and some countries require test data gained through animal testing in order to legally register the products in that market. Where this applies, we supply complete product registration information including a full safety assessment in line with the requirements of the European Cosmetics Regulation. This should negate the need for any animal testing and we make every effort to persuade the relevant authorities to accept this data. Where we cannot do so, we must reluctantly submit the products for additional testing, which may include animal testing.

Oriflame has always been an advocate of alternative test methods and employs the latest in-vitro test methods (non-animal) for those tests that could cause injury or suffering to the volunteers (e.g. eye irritancy).

We are, through our representation on the European Cosmetic Trade Association, Cosmetics Europe, actively supporting work to change local laws to bring them into closer alignment with European regulations. Only by remaining active and engaged in these countries can we hope to influence a change in animal testing policy.  

Batch code - Where do I find the batch code of a product?

All global Oriflame Cosmetic products manufactured from 2000 have the batch code and expiry date printed on the base label of the product, or on the product packaging.


Collagen - What type of collagen is used in Oriflame products?

Oriflame uses pseudocollagen, a non-animal collagen derived from yeast cells, in certain formulations.

Cosmetics - What is it?

The official definition of a cosmetic product as dictated by the EU Cosmetics Directive 76/768/EEC is as follows:

‘A cosmetic product is any substance or preparation intended to be placed in contact with the various external parts of the human body (epidermis, hair system, nails, lips, and external genital organs) or with the teeth and the mucous membranes of the oral cavity with a view exclusively or mainly to cleaning them, perfuming them, changing their appearance and/or correcting body odours and/or protecting them or keeping them in good condition’.


Dangerous Ingredients - Does Oriflame use any?

Oriflame is proud of its Natural Swedish origins.  To this effect, for safety, environmental and ethical reasons, a number of legally accepted ingredients are not included in Oriflame formulations. 

Furthermore, we do not use any ingredients that are classified as CMR (Carcinogenic, Mutagenic and Dangerous to Reproduction). 

Oriflame takes a proactive approach regarding the use of ingredients and continuously monitors scientific reports and consumer concerns.  We discontinue the use of any ingredient that may cause concern or risk to our consumers.

Oriflame customers can be assured that all ingredients used in our products are fully compliant with the relevant European and international cosmetic regulations.  Our products are formulated are in line with the strictest safety guidelines, and therefore pose no risk to human health.

E mark - What does it mean?

The e mark is the symbol representing the Average Fill Regulations. Products with contents of 5 grams or greater must state the weight preceded by the e mark on the packaging. 

Products with contents less than 5 grams do not require the e mark.

Emollient - What does emollient mean?

An emollient is a raw material used in formulations to soften and smoothen the skin.

Emulusion - What is an emulsion?

An emulsion is a mixture of two non-miscible phases, such as oil and aqueous. 
Emulsifiers and stabilisers are added to the formulation to assist in the formation,
stability and shelf-life of the emulsion.

Exfoliant - What does exfoliant mean?

An exfoliant can be physical or chemical ingredient that acts to slough away dead epidermal skin cells and encourage accelerated cell renewal, thus promoting radiant, soft, and smooth skin.

Fragrance - How do I know if the product contains a fragrance?

All cosmetic products display an ingredient list on its packaging (with the exception of some small items – see “where do I find the ingredient list of a small product?”). 

The names listed must be those assigned by the European Commission: International Nomenclature for Cosmetic Ingredients (INCI).  A product that contains a fragrance will have the word “Parfum” included in the ingredient list. 


Fragrance allergens - What are they?

A small percentage of the population suffers from fragrance allergies. There are 26 fragrance ingredients, agreed by dermatologists to cause allergic skin reactions, common in cosmetic products due to their widespread natural occurrence in plant extracts.

In line with the 7th amendment of the EU Cosmetic Directive, product ingredient lists must declare the presence of any of these 26 fragrance allergens.
The concentration of most of the individual fragrance allergens in a final cosmetic product is extremely low, and unlikely to lead to allergic skin reactions. However, the labelling of them provides the consumer information and allows choice of product.

Oriflame Cosmetics has strict policies that ensure minimal allergens in skincare and toiletry products. Eye products are fragrance free and baby, sensitive, and intimate products are formulated using fragrances that are free from known allergens .

Green dot - What does the Green Dot on the packaging stand for?

The Green dot symbol on product’s outer packaging identifies a company’s support to packaging recovery / recycling schemes.

For legibility, the symbol may be a different colour on some packaging.  Products ≤ 5 grams/ml need not display the symbol.

Hand in booklet - What does the Hand in booklet symbol stand for?

The carton of a product may not be large enough to include the ingredient list or other required text.  Therefore, a leaflet may be enclosed and the “Hand in Booklet” symbol displayed on the packaging to indicate this.

Hormones - Are there hormones in Oriflame products?

Hormones are not included in any Oriflame formulations, since such ingredients are prohibited by the European Cosmetics Regulation.


Consumer reports about hormones in cosmetics refer to specific preservatives and UV filters which may have hormone type effects. These ingredients have been shown to be safe and are internationally approved for use in cosmetics. However, we monitor the scientific reports on an ongoing basis and if necessary we will take action to discontinue using any ingredients that we do not have full confidence in the safety of.


Our customers can be assured that all our products are formulated in line with the strictest safety guidelines and international regulatory requirements.


Humectant - What does humectant mean?

A humectant is an ingredient, such as glycerine, which acts to retard moisture loss and promote increased water content in the top layers of the skin.

Ingredient list - How do I understand the ingredient listing?

In line with the EU Cosmetic Regulation all cosmetic products must display an ingredient list. 

Ingredients present at a level of 1% or greater are listed in descending order, while ingredients of less than 1% can be listed in any order at the end of the list. 

The names listed must be those assigned by the European Commission: International Nomenclature for Cosmetic Ingredients (INCI).  For some common ingredients this may be the Latin translation (e.g. aqua for water and cera alba for beeswax) or the internationally accepted abbreviated chemical name (e.g. sodium laureth sulfate for sodium lauryl ether sulphate).


Keratolytic - What does keratolytic mean?

A keratolytic agent is an ingredient, such as mild salicylic acid, that encourages removal of dead skin cells from the stratum corneum.


Lanolin - Does Oriflame use lanolin (wool wax)?

Oriflame formulations may contain lanolin derivatives, such as acetylated lanolin and lanolin alcohols. 

Lanolin derivatives are sourced without causing death or injury to animals, of the highest purity with no traces of pesticide, not considered risky in relation to BSE, and have lower allergenic potential than pure wool wax.

Lead - Do Oriflame Cosmetics products contain lead?

In Oriflame we follow the very stringent cosmetic regulations of the European Union and also those of the USA.

All ingredients, including colour pigments, used in our cosmetics comply fully with the EU purity specifications and also with the USA FDA monographs for cosmetic colours, which set very strict limits for trace impurities including heavy metals such as lead.

Oriflame customers can be assured that all our products are formulated in line with the strictest safety guidelines and international regulatory requirements.

Mineral oil - Do any products contain mineral oil?

Oriflame is reducing the use of petroleum / mineral oil in products, replacing it with plant derived alternatives where possible.

In circumstances where these ingredients are used in a formulation, for performance or historic reasons - such as our iconic tendercare, we select the highest purity pharmaceutical grade, and are fully compliant with the latest purity criteria of the 7th amendment of the EU Cosmetics Directive.  They are fully globally approved for use in cosmetic products, and have a long history of safe use.


Musk - Do Oriflame Cosmetics products contain musk?

Oriflame products do not contain natural musk. Nor do they contain nitromusk.
Synthetic musk, such as polycyclic musk, may be present in a formulation. 

Nanotechnology - What is it?

Nanotechnology in cosmetics covers many different ingredient and formulation technologies. Nano-emulsions have a very small droplet size and similar properties to emulsions or solutions. Liposomes, or other encapsulation systems, break down to the constituent ingredients and studies have shown that such materials do not penetrate beyond the top layers of the epidermis.

Sunscreen products may contain insoluble nano-sized mineral pigments (e.g. titanium dioxide or zinc oxide) which are transparent.  These UV filters have advantages over the micro-sized particles, they are more efficient and have a more acceptable colour. Many studies have concluded that such nano-sized mineral filters pose no health risk since their safety profiles are similar to the micro-sized particles.

In Oriflame Cosmetics we evaluate the safety of every ingredient including nanotechnology ingredients on a case by case basis taking into account the latest scientific data and.

Natural ingredients - Does Oriflame use Natural ingredients?

At Oriflame Cosmetics our high quality products are formulated with “Wisdom of Nature and the Best of Science” in mind, and to this effect many ingredients used are derived from natural plant sources and not harmful to our environment.  We take inspiration from nature when formulating products and incorporate plant ingredients and actives when possible.

We have strict standards for acceptance of herbal extracts, which take purity, extraction, and activity into account.  We interpret “derived from natural plant sources” at four levels of processing:

  • Physical Process e.g. pressing: sunflower oil, avocado oil.
  • Extraction from herbs/flowers/trees using water/glycerine/natural alcohol: lavender, birch extract.
  • Biotechnology Process e.g. fermentation: hyaluronic acid from cereals.
  • Chemical reaction from natural oils: triglycerides from coconut oils

Oriflame’s cosmetic products have varying levels of naturalness.

With more than 95% natural ingredients, and only certain synthetic ingredients that are allowed for natural formulations, ecobeauty is the most natural, ethical, and environmentally respectful range of products in Oriflame’s portfolio.

All of our EDT & EDP products contain natural fermented alcohol.

Other ranges such as Love Nature and Nature Secrets take inspiration from nature, and the benefits are based on natural plant and fruit extract ingredients.

Many performance and safety ingredients do not have suitable plant-based alternatives. Therefore, certain performance products may only contain low level of natural ingredients. We only use synthetic ingredients that are safe and mild yet effective are incorporated into our formulations.

Nickel - I have a nickel allergy, can I use Oriflame Cosmetics products?

All metal accessory and packaging items which come into prolonged contact with the skin are tested during development for nickel content and release.

One cosmetic ingredient used in our mascara, eye pencil, eye liner, some eyeshadow and foundation formulations (black iron oxide - CI 77499) contains low levels of nickel).  The material we source contains the lowest nickel content possible, less than 10 parts per million which is significantly lower than industry guidelines, and is of the highest grade.

Organic extracts - Does Oriflame Cosmetics use Organic Extracts?

We use extracts from organic plants / fruits in certain ranges. The extracts used are certified organic by an approved certification body.

Parabens - Which Oriflame Cosmetic products contain parabens?

Parabens are widely used in cosmetic formulations as preservatives (particularly creams, lotions and toners) since they are globally approved for use in cosmetics in all international markets.  These preservatives have a long history of safe use, and scientific safety studies have demonstrated that they are safe both for human health and the environment.

In 2011 the SCCS (Scientific Committee on Consumer) confirmed the safety of methylparaben and ethylparaben at the current maximum use levels and also confirmed the safe use of propylparaben and butylparaben up to a certain level.

These opinions are based upon an objective assessment of all of the available scientific data by an independent, expert, scientific committee that advises the European Commission.

Oriflame fully complies with the European Directive requirements and in products where parabens are used, the levels employed are the minimum needed to give the efficacy required and in many cases are well below the legal limits.

We recognize the consumer demand for choice and so we are continuously investigating new preservative options in order to replace parabens where possible in many of our products. Significant progress has been made in this area.


Period after opening - What is “period after opening” symbol?

One of the provisions of the 7th amendment of the EU Cosmetics Directive was the addition of the "Period After Opening" (PAO) symbol to product packaging.

The information provided by the symbol gives the consumer a guideline of how long (in months) the product will remain safe to use after its first opening.
A product with an expiry date of May 10 and a PAO of 12M must be opened, at the latest, in May 09.

Products which are hostile to microbial contamination e.g. nail polish, lipstick, EDT, and sealed products that are not opened during use e.g. aerosols do not require this information.

Phthalates - Does Oriflame use phthalates?

For safety and environmental reasons Oriflame Cosmetics formulations do not contain phthalates. Due the reported negative effect on both health and the environment of dibutyl phthalate (DBP), commonly used in nail polish formulations, Oriflame Cosmetics initiated a phase out of its use in 2002. DBP was then officially banned for use in cosmetics in the EU in 2005.

Diethyl phthalate (DEP) is not used as an ingredient by Oriflame Cosmetics. However, it has been fully assessed as safe and approved for use in cosmetics in the EU by the SCCP (Scientific Committee on Consumer Products). In addition, studies have shown that it is readily biodegradable and does not pose a significant risk to the environment.

The plastic PVC (poly vinyl chloride) contains phthalates including diisononyl phthalate. Oriflame Cosmetics does not use PVC in any product packaging, children’s accessory products, or disposable / short life accessory products.

Phytoplankton - What is phytoplankton?

Plankton is an organism (or organisms), often microscopic in size, that floats freely in marine and fresh water.

Plankton can be either animal (zooplankton) such as some crustaceans,
or plant (phytoplankton) such as spirulina or blue green algae.

The use of phytoplankton is in line with Oriflame Cosmetics policy of not using animal ingredients.

Preservatives - Why are preservatives used in Oriflame Cosmetics products?

Preservatives are used in a cosmetic formulation to ensure the shelf life of a product and to ensure the safety of consumers during use. 

Oriflame’s cosmetic products contain minimum amounts of preservative while ensuring optimal efficacy. 

For safety and environmental reasons, we have a restricted list of approved preservatives, and only use those with a long history of safe use in cosmetic products, including parabens (ethyl, methyl, propyl), phenoxyethanol and imidazolidinyl urea.

Regulations - What regulations does Oriflame Cosmetics adhere to?

It is Oriflame Cosmetics’ company policy that all ingredients and formulations are globally compliant with the latest amendments to the EU Cosmetics Directive 76/768/EEC and the EU Cosmetic Regulation 1223/2009 and are in line with US FDA safety requirements. 

International regulations apply to raw materials, safety assessments, good manufacturing practices, ingredient listings and labeling requirements, product claims and control of the Product Information File (PIF) which is stored in R&D, Dublin, Ireland.

Retinol - What is retinol?

Retinol is the most active form of Vitamin A which can penetrate the outer layers of the skin, and work to repair and stimulate collagen and elastin, creating firmer, smoother, softer skin with smaller pores. 

Retinol acts to increase cell turnover and exfoliation by stimulating cell production underneath the skin, slowing down the ageing process.  Increased cell turnover can be also beneficial for sufferers of acne, as the exfoliation unclogs pores and helps fade acne scars.

Safety Review Process - What safety procedures are carried out?

Product safety is of paramount importance to Oriflame Cosmetics and the same safety requirements are applied across all Oriflame markets, to give consumers confidence that all our products meet the same safety standard no matter where they are manufactured. 

All Oriflame cosmetic products are formulated to be safe in accordance with the provisions of the European Cosmetics Regulation (EC No 1223/2009) and to other major International Regulations.  In markets where regulations are less developed, Oriflame applies the European regulation requirements for safety as a minimum.

A step wise approach to safety evaluation of cosmetic products is employed in Oriflame and is performed throughout the product development process.  First, Oriflame teams rigorously evaluate each new raw material to ensure they meet our purity and quality requirements and are safe for use. 

A safe concentration for each ingredient in each product type is then evaluated before the safety of each final product is confirmed by testing in independent specialized laboratories using human volunteers and non-animal testing methods.  The safety evaluation process continues even after the product has been launched by actively collecting feedback from our consumers and using this to further strengthen the safety of our products. 

Shelf life - What is the shelf life of Oriflame products?

Most Oriflame products have a shelf life of 36 months (3 years), with some exceptions including nail polishes with a shelf life of 30 months (2.5 years).  The expiry date of all Oriflame products is visible on the outer packaging, the date given is 36 months after the date of manufacture of that product.

Small product - Where do I find the ingredient list of a small product like lipstick?

Due to space restrictions on packaging, products of small size (such as nail polishes, mascaras, lipsticks) display their ingredient lists on a composite leaflet.  The leaflet is updated four times a year to include all current products. It is available to all sales companies via the Oriflame intranet, to ensure visibility of ingredients for all consumers.

SPF - What SPF level is sufficient for most skin types?

Skin that is exposed to the sun on a daily basis should use a daily skincare product that contains SPF (Sun Protection Factor). SPF 15 is sufficient for medium daily exposure. For higher exposure SPF 30 is recommended.

For periods of longer term exposure (e.g. holidays, beach, outdoor sports), we recommend the use of our sun care range of products which includes products up to SPF 50, and products specifically formulated for children. All of our sun care products offer UVA and UVB protection.  For most skin types SPF 15 to 30 should be adequate.  For children, and adults with sensitive skin an SPF of 30 or higher is recommended.  Apply sunscreen 30 minutes before going out, re-applying every 2 hours. Re-apply more often if you have been swimming or sweating.

To ensure safety in the sun, you should also:

  • Cover up:  For example, wear a shirt with a collar and a hat that gives shade to your face, neck and ears. Choose clothes with a close weave material that don’t allow sun light through.
  • Seek shade: especially between 11am and 3pm - when UV rays are at their strongest. Use a tree, a sun umbrella or other types of shade to protect yourself.
  • Protect your eyes:  Wear sunglasses with UV protection - check the label to make sure they give adequate protection.


Suitable for sensitive skin - What does suitable for sensitive skin mean?

Products which claim to be suitable for sensitive skin have been specifically formulated and tested on sensitive skin.  These products contain minimum preservative level, and only specific raw materials with low irritancy potential, that have undergone intensive screening, are used in the formulations. 

Some products are fragrance free – such as all eye products - in light of the fact that fragrances are the most frequent cause of allergic reactions.

Should a consumer be concerned about skin sensitivity, Oriflame recommend that a patch test should be carried out before use of any cosmetic product irrespective of its irritancy claim.

Surfactants - Are surfactants used by Oriflame dangerous to the environment?

Surfactants are incorporated into cosmetic formulations primarily to lower surface tension and aid even distribution of the product during use, and, therefore, are used as cleansing agents.

All surfactants used in our personal care products are biodegradable.


Triclosan - Do any Oriflame products contain triclosan?

Due to consumer concerns, and negative environmental and health reports about this anti-microbial agent Oriflame initiated a phase out of its use in global developments in 2002. 

Urea - Some products contain urea, is it an animal product?

The moisturizing / softening agent, urea (carbamide) is not of animal origin, it is synthesised from a reaction between carbon dioxide and ammonia.

UVA and UVB - What is the difference between UVA and UVB?

The rays of the sun that are damaging to both skin and eyes are the invisible UVA and UVB, both with wavelengths ≤ 400nm. 

UVA = Ultra Violet A radiation. These rays penetrate the skin and may contribute to premature aging and wrinkling of the skin.

UVB = Ultra Violet B radiation. These rays are emitted by the sun on clear, bright sunny days. They are responsible for skin burning, tanning and pigmentation related changes in the skin. They do not penetrate as deeply as UVA rays, but are more likely to cause sunburn and are more directly associated with causing skin cancer.

Oriflame has a comprehensive sun care range, formulated using a broad spectrum of UVA and UVB protection.  Our products comply with the latest EU recommendations regarding SPF and UV protection and consumer labelling requirements.

Volume - How do I know that the correct volume is in the product?

All of Oriflame Cosmetics products comply with the latest amendments to the EC Council “solids” Directive 76/211/EEC (OJEC L46 21/2/76) which specifies mandatory labeling requirements regarding weight and/or volume of products. 

Stringent regulatory checks are carried out during the production process, the results of which are continuously reviewed and documented.

Where can I buy Oriflame products?

Oriflame products are sold exclusively through a global network of independent Consultants. To find a Consultant close to you, visit your local Oriflame website or contact your local Oriflame office for more information.

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