The science of performance
With more than 50 years of experience in cosmetics, we are experts in the beauty and wellbeing of the skin and hair. The knowledge we have gained along the way is vast – and our areas of specialisation include everything from skin biology and physiology to, phytochemistry, skin analysis, clinical evaluation, formulation development and beyond.
Quality ingredients
We select only those ingredients with excellent track records of safety, quality and performance for our products. Each ingredient serves a purpose, with nothing unnecessary added to our formulations.
Formulation design
We have a long history of successful cosmetic development in Oriflame, and this experience is at the core of the formulation principles used in product design. Our formulation chemists work to the highest standards in-house in our lab, to deliver products with real results you can see, feel and measure.
Performance evaluation
We use state- of- the- art clinical instruments and sensory techniques to measure product efficacy in-house during development, while many clinical, consumer and sensory studies are conducted externally to validate performance and support claims. These studies are carried out with diverse groups of panellists that represent the different skin needs of our global customer base.
Our experts also look to the most robust scientific literature to further support product benefits, and before any claim is approved it is reviewed to meet EU and local standards of substantiation.
Active technology development
We are meticulous in our exploratory research of plant actives and their effect on skin to develop our most performing skincare technologies. Our research scientists conduct in vitro profiling of plant actives and ex vivo testing on human skin to identify the skin cell types impacted and the key benefit delivered, and to model the penetration of an active through the skin layers.
We have a highly skilled team of scientists working in-house to develop a range of nutritional products including supplements, gut health and protein-based products, meal replacements for weight management and more.
Our product development and nutritional research are guided by the Nutrition Council and Scientific Advisory board. Our team features dietitians, nutritionists and formulation scientists, with expertise spanning everyday wellness, women’s health, active nutrition, weight wellness and holistic wellbeing.
Nordic Diet inspiration
The principles of the Nordic Diet inspire the nutritional advice we give and the products that we offer. The Nordic Diet, renowned worldwide for its many health benefits, promotes eating fresh, whole foods which are locally sourced, sustainably farmed and seasonally harvested.
Beneficial ingredients
We only ever formulate with ingredients at optimal doses to support dietary intake and with proven health benefits. Bioactives and ingredients are underpinned by the most up- to- date science and the expert opinion of our Nutrition Council.
Tailored nutrition
Our experts tailor products to meet nutritional needs and design every product to be safe and compliant. We also strive to offer a delicious sensory experience in every product, as we understand good nutrition is most impactful when it tastes good.
Our product formulations have an environmental impact during production, as well as during and following consumer usage. If not responsibly formulated, they may have a long-term impact on people and ecosystems both up and downstream in our value chain. This is why we need to take the right decisions regarding which ingredients we select as part of the formulation development.
Our product packaging has an environmental impact, both during production and disposal, and can contribute to the pollution of land and waterbodies downstream in our value chain, affecting ecosystems and local communities, including their human rights.
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