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We’re driven by three key principles

Our Product Development Philosophy

We know that Beauty and Wellbeing products can improve quality of life and positively impact feelings of happiness, empowerment, self-esteem and self-image. Oriflame creates quality Swedish products, thoughtfully designed and developed with a clear philosophy.

They are always: Performing, Safe & Responsible

Performing

Whether it’s through our cosmetic and nutrition expertise, the latest ingredient research or targeted testing and evaluation, we always make sure we know, and can show, the real benefits behind every product.

Safe

Safety is something we never compromise on in Oriflame – we often go above and beyond what’s required of us to assure the safety of our products and protect all who use them.

Responsible

We are conscious of our responsibility to people and the planet and are committed to making meaningful changes to reduce our impact.

Formulation and Packaging

Our product formulations have an environmental impact during production, as well as during and following consumer usage. If not responsibly formulated, they may have a long-term impact on people and ecosystems both up and downstream in our value chain. This is why we need to take the right decisions regarding which ingredients we select as part of the formulation development.

Our product packaging has an environmental impact, both during production and disposal, and can contribute to the pollution of land and waterbodies downstream in our value chain, affecting ecosystems and local communities, including their human rights.

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