2024 – Reach your happy place
2024 comes with an exciting rebrand! The launch of ‘Reach your happy place’ reinforces our commitment to bringing joy and positivity to the lives of our customers and Brand Partners worldwide.
2023 – A year of product breakthroughs
This year marked significant strides for our brand with the introduction of groundbreaking product ranges like Duologi, Wellosophy, and Novage+. These launches are a testament to our ongoing dedication to excellence in beauty and wellness.
2023 – Stockholm welcomes R&D Centre
A notable moment as our Research and Development Centre opens in Stockholm. It marked a pivotal step in our commitment to innovation, bringing our R&D capabilities to the heart of Oriflame’s origin.
2022 – #1 Climate leaders in Europe
Oriflame soared to new heights by securing the top spot as #1 Climate Leaders in Europe in the Personal & Household Goods sector, a recognition by Financial Times. This achievement reflects our unwavering commitment to sustainability.
2021 – First eCatalogue launched
In 2021, we stepped into a new digital era with the launch of our inaugural eCatalogue. Enhancing accessibility and convenience for our global audience, we brought our products closer to fingertips everywhere.
2020 – Community support during COVID
Amid the challenges of COVID-19, we stood as a pillar of support for our communities, extending continuous assistance while navigating the digital landscape with agility. We showcased resilience and adaptability to the evolving needs of our valued community.
2017 – 50th anniversary celebration
Oriflame marked half a century of excellence with a grand celebration. This occasion included a remarkable two-ship cruise, symbolising not just a reflection on our storied legacy but also a look ahead into the next 50 years of growth and impact.
2015 – NovAge launches
The introduction of NovAge, our revolutionary skincare innovation featuring patented technology, helped push the boundaries of beauty and laid the foundation for a new standard in skincare excellence.
2011 – Ecobeauty launches
Ethical and environmentally conscious, Ecobeauty became the first global cosmetics range to partner with four independent global organisations for sustainable and environmental responsibility – Fairtrade®, Ecocert®, the Vegan Society ™, and Forest Stewardship Council (FSC®).
2009 – Skin Research Institute opens
Our commitment to skincare innovation reached new heights with the opening of the Skin Research Institute in Stockholm. This cutting-edge facility became the epicentre of groundbreaking research, shaping the future of Oriflame’s skincare offerings.
2008 – R&D Centre opens
2008 saw the launch of our state-of-the-art Research and Development Centre. Equipped with a dedicated clinical testing suite named Oriderm, this centre became a crucible for real results and product quality.
1999 – World Childhood Foundation
Co-founded with Her Majesty Queen Silvia of Sweden, Oriflame’s work with World Childhood Foundation focuses on raising awareness for marginalised children from around the world, with a special emphasis on girls.
1997 – Oriflame.com launches
A milestone was etched in 1997 as we took a bold step into the digital frontier. Our global website, Oriflame.com, marked our digital debut and laid the groundwork for enhanced global connectivity, shaping the way we interact with our audience.
1982 – London Stock Exchange
Rewind to 1982 when Oriflame made history by becoming the first foreign company listed on the London Stock Exchange since World War II. This not only reflected our global reach but also set the stage for decades of financial success and international prominence.
1970s – Tender Care launches
First sold as an eye cream, Tender Care soon became renowned for its fantastic soothing and moisturising properties. Today, it stands as our bestseller, continuing to sell millions of units worldwide.
1970 – Innovative selling methods
Breaking away from traditional methods, we pioneered new selling approaches and focused more on catalogue and one-to-one selling. In August 1970, we printed our very first Oriflame catalogue, with 1000 copies in total.
1967 – Our first product range
Oriflame’s journey began in 1967 with the launch of our first product range – skin creams, lipstick, and mascara – all infused with herbal and plant extracts from Sweden, and a pioneering commitment to cruelty-free practices.
