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Follow our journey to
breakthroughs, patents and world firsts

Oriflame milestones

Oriflame’s journey as a company began in 1967 with the launch of our first product range – skin creams, lipstick, and mascara – all infused with herbal and plant extracts from Sweden, and a pioneering commitment to sustainability.

We opened our first in-house Research and Development Centre in 1979 – and since then, we have introduced many groundbreaking products and patented technologies.
1967
Pioneers in our position of not using direct animal products in our cosmetic products
1979
Our first Research & Development facility opens in Ireland
1982
Oriflame implements sun protection standards for UVB and UVA protection
1991
SPF testing initiated
1995
Introduction of formal independent safety testing on cosmetic formulations
1997
Patented skincare technology reproducing skin’s natural barrier function launches
1997
Performance testing and evaluation begins to support cosmetic claims
1999
Competitor benchmarking against premium brands is implemented
2004
Oriflame imposes limitations on fragrance allergens beyond legal requirement on all sensitive skin products
2004
Skin Research Team created within R&D
2006
Patent granted for powerful Swedish lingonberry antioxidant skincare technology
2007
Patent granted for Oripeptide-3 bioactivating skincare technology targeting cell energy, antioxidant protection and collagen production
2008
In-house performance testing facility opens with 2D, 3D Imaging, SPF Screening
2008
Wellness by Oriflame is established
2009
Dedicated Skin Research Institute is created in Stockholm, Sweden
2010
Oriflame officially launches its first Sustainability strategy
2010
Oriflame joins RSPO, addressing sustainable sourcing of Palm Oil
2011
The first phase of Oriflame’s Global Age Reflect Study begins in Russia, to better understand age perception and skin health and ageing
2011
Oriflame’s first high-performance clinical skincare range, Bioclinic, launches
2013
Ecobeauty, the World’s first global cosmetic range certified by Fairtrade™, Ecocert™, Vegan society™ and FSC™ launches
2014
The second phase of Oriflame’s Global Age Reflect study comes to India
2015
Natural origin scrub particles only, feature in Oriflame products (plastic bead free)
2015
Novage skincare routine clinically proven to deliver 7 X Better skin results (world first)
2015
Patent granted for Bio Aspartolift, our lifting and firming bioactivating skincare technology
2018
Age Reflect, Oriflame’s Global Study, comes to China to identify key environmental and lifestyle factors affecting ageing in the Chinese population
2019
R&D Satellite establishes in Asia
2019
Age Reflect, Oriflame’s Global Study, comes to Mexico
2020
R&D leads in holistic beauty and wellbeing – publishing a holistic genome-microbiome-exposome approach to understand skin health and ageing
2022
Oriflame joins global collective, the International Collaboration on Cosmetics Safety to advance the adoption of animal-free safety assessments in cosmetics worldwide.
2022
Oriflame forms a new independent Scientific Advisory Board with the appointment of three respected researchers in the fields of health and nutrition
2022
Oriflame launches patented bioactivating skincare technology Bio: ReBarrier delivering exceptional barrier strengthening and hydration
2022
Oriflame launches Bio: Lumilock in Novage+ - a patented bioactivating skincare technology proven to fight against premature ageing and unwanted pigmentation
2023
Oriflame accelerates its research into skin’s longevity and wellbeing – launching a project to investigate key ageing and longevity biomarkers in skin
2023
Global Research & Development moves to Stockholm, Sweden with continued support from existing R&D centres in Europe and Asia

Formulation and Packaging

Our product formulations have an environmental impact during production, as well as during and following consumer usage. If not responsibly formulated, they may have a long-term impact on people and ecosystems both up and downstream in our value chain. This is why we need to take the right decisions regarding which ingredients we select as part of the formulation development.

Our product packaging has an environmental impact, both during production and disposal, and can contribute to the pollution of land and waterbodies downstream in our value chain, affecting ecosystems and local communities, including their human rights.

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