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Management

Corporate Committee

The Corporate Committee consists of the following key members: Anna Malmhake, Chief Executive Officer & President,
Carl Rogberg, Chief Financial Officer and Niclas Palmquist, Chief Commercial Officer

Group Management

Anna Malmhake
CEO & president

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Carl Rogberg
Chief Financial officer

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Niclas Palmquist
Chief Commercial Officer

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Bertrand Rousseau
Chief People Officer

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Alexandra De Greck
Chief Operations Officer

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Antonia Simon-Stenberg
Chief R&D, Sustainability &
Communications Officer

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Elena Degtyareva
Chief Marketing Officer

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Caroline Krasse Hemph
Vice President Business Development

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Koppany Berkes
Executive Vice President
General Manager, Poland

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Johan Larsson
Executive Vice President and
GM Lead Market Greater China

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Anna Malmhake
CEO & President

Anna was born in Sweden in 1966. She holds a Bachelor degree of Social Science, Business and Law from the University of Stockholm. Anna started her career at Procter & Gamble in Stockholm, and has also worked for The Coca-Cola Company in Sweden, as well as for Motorola in several international and global positions.

In 2007 Anna joined the Absolut Company as Global Brand Director, and later moved to Dublin to serve as Chairman and CEO of Irish Distillers. In 2016 she was appointed Chairman and CEO of The Absolut Company within Pernod Ricard. In 2020, Anna took on the position as Managing Director Go-To-Market EMEA Region for Activision Blizzard. She first joined Oriflame as Member of the Board in 2014. In June 2023, she became CEO & President and a member of the Corporate Committee.

Carl Rogberg
Chief Financial Officer

Born in 1967 in Sweden. Carl has a vast amount of experience within both retail and FMCG with a number of significant CFO roles in his portfolio, including CFO for Avon International between 2020 and 2022. He has had a long international career living in Asia, North America and Europe before joining Oriflame in 2023. Member of the Corporate Committee.

Niclas Palmquist
Chief Commercial Officer

Niclas joined Oriflame’s Moscow office in 2003 and has since held several leadership positions within Oriflame including ASM Kazakhstan, Country Manager Lithuania, Sales Director CIS, Managing Director Ukraine and Regional Head of Indonesia & Southeast Asia. In 2019 Niclas transitioned into Finance as VP Finance for the Global Business Area and in 2022 he was appointed VP Head of Business Tech. In 2023 he was appointed Chief Commercial Officer. He is a graduate of Stockholm School of Economics. Member of the Corporate Committee.

Bertrand Rousseau
Chief People Officer

Bertrand joined Oriflame in 2011 and is based in Switzerland. He was born in France in 1975. He holds a Master degree in Engineering and a Master of Business Administration. Bertrand started with building the Risk and Compliance function of Oriflame, before transitioning to Finance and Human Resources in 2021. He cumulates 30 years of management experience centered around people engagement and development.

Alexandra De Greck
Chief Operations Officer

Alexandra was born in Germany in 1976. She holds a Master degree of Business Administration from the University of Hannover, Germany. Before joining Oriflame in 2007, she worked as a management consultant at Roland Berger Strategy Consultants and with several FMCG and retail companies. Alexandra has held various positions within the company, from heading up different categories and commercial marketing until leading the marketing department. In 2022, she has been appointed to lead Operations within Oriflame.

Antonia Simon-Stenberg
Chief R&D, Sustainability & Communications Officer

Antonia was born in Belgium in 1974. She joined Oriflame in 2009 from Colgate-Palmolive. Prior to that she worked for Management Consultancy firm Arthur D. Little in the UK. In 2014, she has held the position of VP Sustainability and Quality Management and in 2022 assumed the position of VP & Head of Sustainability, Research & Development and Product Delivery. Antonia’s background is in biology and she also holds an MSc in Environmental Management and Policy from Lund University, Sweden.

Elena Degtyareva
Chief Marketing Officer

Elena has joined Oriflame in January 2022. She has 25 years of experience in Marketing and Commercial business from different Direct Selling and FMCG companies, such as Avon, Johnson & Johnson, Kimberly Clark and Cadbury Confectionery, having lived in Russia, Poland and the UK. Before joining Oriflame she worked as Global Vice President Category & Business Unit for Avon, part of Natura&Co. In 2015 she’s graduated from an Executive Management Program at the London Business School. She also finished an LBS course Mastering Digital Marketing in 2021 to keep up to date with the latest digital developments.

Caroline Krasse Hemph
Vice President Business Development

Caroline was born in Sweden 1984. She holds a Master of Science in Business Administration & Technology Management from Lund University. Before joining Oriflame Caroline worked as management consultant at BearingPoint and Accenture, in Sweden and Australia. Thereafter she held the position as COO for Claire’s Accessories in the Nordics. Caroline joined Oriflame in 2017 and has since then held various positions within the company and was appointed VP Business Development in September 2023.

Koppany Berkes
Executive Vice President General Manager, Poland

Koppany was born in Hungary and moved to Sweden with his family at the age of 15. He is a graduate of Stockholm School of Economics. Koppany joined Oriflame immediately after graduation. His first assignment was in Moscow 1996-1997, and then in Hungary as Sales and Marketing Manager. In 1999 he became Regional Manager for Bosnia, Macedonia and Slovenia.

He was responsible for opening Serbia and Montenegro in 2001, gradually adding responsibilities for more countries and became Regional Director Central-Europe in 1995. In 2007 Koppany has left Oriflame for private entrepreneurial experiences. In 2010 he re-joined the company in Latin-America as Regional Sales Director. Koppany Became Regional Sales Director CIS in 2011, then VP Regional Sales and Marketing CIS in 2016, VP Commercial Operations CIS 2018. He assumed the position of VP and Regional Head of CIS in 2021. In 2022 he was appointed VP, Head of Europe & CIS and currently holds the position of EVP heading the Lead Market Poland and also responsible for scale markets Czech Republic, Ukraine, Portugal, Romania and special markets Russia and Belarus.

Johan Larsson
Executive Vice President and GM Lead Market Greater China

Johan was born in Sweden and holds a Master degree of Business Administration from The Gothenburg School of Business, Economics and Law. Johan started his career within the Media- and IT industry in Sweden where he held several senior management positions for companies such as Modern Times Group and Spray Network.

After joining Oriflame in 2002, Johan has held various senior management positions such as MD Egypt; MD Bulgaria; Regional Manager CEM & MD Hungary; MD Türkiye; Regional Director EMEA Central & MD Poland; VP & Head of Central Europe; VP & Head of Türkiye & Africa. Currently Johan holds the position of EVP and GM Greater China, also responsible for Vietnam.

Formulation and Packaging

Our product formulations have an environmental impact during production, as well as during and following consumer usage. If not responsibly formulated, they may have a long-term impact on people and ecosystems both up and downstream in our value chain. This is why we need to take the right decisions regarding which ingredients we select as part of the formulation development.

Our product packaging has an environmental impact, both during production and disposal, and can contribute to the pollution of land and waterbodies downstream in our value chain, affecting ecosystems and local communities, including their human rights.

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