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Passion for research and innovation
– the people behind our science

Meet our experts

Science is at the foundation of our commitment to creating innovative wellbeing and beauty products that are performing, safe and responsible – and that consumers can trust and believe in. Oriflame employs more than 100 scientists and experts who work in-house at our four R&D Centres.

With technical expertise in such diverse areas as ingredient research, nutritional science, bio-chemical engineering and more – our experts share a passion for discovery and for applying science to create and deliver unique, innovative solutions.

Lene Visdal-Johnsen
Director Scientific Research & Innovation

Area of Expertise:
Active Technology Development, Scientific Research, Biotechnology, Phytochemistry, Analytical Chemistry, Skin Biology

Adam Muggleton
Senior Director Technical Product Delivery

Area of Expertise:
Skincare Formulation Technologies & Performance, New Product Development, Raw Materials, Skin Biology

Caroline Cummins
Sr. Global Nutrition Manager, Reg. Nutritionist & Member of Oriflame’s Nutrition Council

Area of Expertise:
Nutrition, Nutrition Research, Holistic Wellbeing, Sports Nutrition and Wellosophy Products

Marlene Nordlander
Global Senior Wellness Training Manager, Reg. Dietitian and Member of Oriflame’s Nutrition Council

Area of Expertise:
Nutrition, Physical Activity, Holistic Wellbeing, Education and Wellosophy Products

Isabella Lee
Global Senior Nutritionist and Member of Oriflame’s Nutrition Council

Area of Expertise:
Nutrition, Physical Activity, Holistic Wellbeing, Education and Wellosophy Products

Garrett Moran
Head of R&D Ireland & Senior Director Global Regulatory Affairs

Area of Expertise:
Toxicology, Microbiology, Food Safety, Regulatory Compliance, Ingredient and Product Safety, Research & Development

Dr. Natasha Williams O’Hanlon
Director, Global Sustainability

Area of Expertise:
Sustainability, Certifications and Partnerships, Ingredients, Sustainability Regulations, Corporate Reporting, Communications

Emily Whelan
Director Scientific Branding & Communication

Area of Expertise:
The Science of Beauty and Wellbeing, Scientific Research, Formulation Science, New Product Development, Product Development Philosophy, Colour Cosmetics.

Anna Sigfrid
Sn. Director Science & Innovation

Area of Expertise:
Innovation, Intellectual Property, New product development, Product development Philosophy, Consumer Insight, Product Marketing

Antonia Simon-Stenberg
Chief R&D, Sustainability & Communications Officer

Area of Expertise:
Research & Development (R&D), Sustainability, Communications, Quality Management, Product Delivery

Visit our R&D Lab in Stockholm

“At Oriflame, our team of over 100 scientists drives innovation with a commitment to creating high-performing, safe, and responsible products. Backed by rigorous research, our products are designed to enhance both beauty and wellbeing with consumer needs in mind.”

Antonia Simon-Stenberg
Chief R&D, Sustainability and Communications Officer

Lene Visdal-Johnsen
Director Scientific Research & Innovation

Education: PhD in Pharmacognosy – School of Pharmacy, Trinity College, Dublin, Ireland.

Experience: Lene has a true passion for scientific research and has extensive experience in active technology development and evaluation. Her expertise in extraction, analytical chemistry, phytochemistry and natural product chemistry has been essential to the successful development of our leading active technologies for Novage+

It was Lene who led the creation of Oriflame’s in-house Biotechnology platform, using plant stem cells as an alternative and more sustainable source for active ingredient technologies. She played an integral role in the development of Oriflame patents, and has authored numerous scientific publications on the extraction, development and efficacy of active technologies. She especially enjoys the innovation process in Oriflame, from ideation to concept scoping and proof of concept testing.

Adam Muggelton
Senior Director Technical Product Delivery

Area of expertise: Skincare Formulation Technologies & Performance, New Product Development, Raw Materials, Skin Biology.

Education: BSc in Pharmacology – The University of Sheffield, UK

Adam is an expert in skincare product development and has spent his career in Oriflame co-creating the majority of Oriflame’s most successful skincare ranges. He has extensive experience within formulation design and development, and in his almost 20 years in Oriflame, he has been responsible for the R&D delivery of more than 1,500 skincare and personal care formulations.  

Adam has recently broadened his responsibilities to cover all Cosmetic Technologies, bringing his unique insights and expertise to colour cosmetics and fragrance.  

Caroline Cummins
Senior Global Nutrition Manager, Registered Nutritionist and Member of Oriflame’s Nutrition Council

Area of expertise: Nutrition, Nutrition Research, Holistic Wellbeing, Sports Nutrition and Wellosophy products.

Education: MSc in Human Nutrition Queen Margaret University, UK and BSc Food ScienceUniversity College Dublin, Ireland

Caroline has extensive experience in research, product development, innovation, nutrition philosophy and communications. A key part of her role at Oriflame is presenting on nutritional topics to Brand Partners and empowering people to make positive change.  

Caroline is a member of Oriflame’s Nutrition Council, where she guides product development, provides nutrition education and training to markets and defines the nutrition philosophy across the business. She is a master at turning scientific facts into clear and inspiring training and communications and loves that, as part of a Swedish company, she can promote the principles of the renowned Nordic diet to many different cultures around the world. 

Marlene Nordlander
Global Senior Wellness Training Manager, Registered Dietitian and Member of Oriflame’s Nutrition Council

Area of expertise: Nutrition, Physical Activity, Holistic Wellbeing, Education and Wellosophy products.

Education: MSc in Food Science, Human Nutrition and Dietetics – Umeå, Sweden. 

Marlene is a registered dietitian – and a certified workout instructor and massage therapist. She has experience in all things wellness-related, from sports nutrition and dietetics to massage therapy and workout sessions. She has long experience in developing and running wellness training for Brand Partners around the world – and has also worked with concept development, menu planning, nutritional calculations and sensory testing.  

As well as being a member of Oriflame’s Nutrition Council, a key area of Marlene’s expertise is sustainable nutrition – healthy nutrition for people and our planet.  

Marlene is passionate about teaching people about healthy wellbeing habits and inspiring them to make healthy lifestyle choices. 

Isabella Lee
Global Senior Nutritionist and Member of Oriflame’s Nutrition Council

Area of expertise: Nutrition, Physical Activity, Holistic Wellbeing, Education and Wellosophy products.

Education: Licentiate degree in Food Science – Swedish University of Agricultural Sciences, Uppsala, Sweden and MSc in Human Nutrition Stockholm University and Karolinska Institute, Sweden

A researcher by heart, Isabella has experience in clinical research on appetite and gut health, consumer research on concepts, products and packaging innovation and market research – as well as product development, marketing and communications.  

Isabella presents to Brand Partners on holistic wellbeing and the science behind Wellosophy products. She enjoys having the opportunity to educate Brand Partners about healthy lifestyles, product benefits and appetite regulation.  

Isabella is also a proud member of Oriflame’s Nutrition Council, where she gets to use her analytical mindset to delve into details about ingredients.  

Garrett Moran
Head of R&D Ireland & Senior Director Global Regulatory Affairs

Area of expertise: Toxicology, Microbiology, Food Safety, Regulatory Compliance, Ingredient and Product Safety, Research & Development

Education: BSc in Biomedical Science – University of Ulster, Northern Ireland, MSc in Toxicology – University of Surrey, UK

Garrett is responsible for the safety and regulatory compliance of our full portfolio globally. He has over 20 years of experience in the industry, starting in Oriflame as a Toxicologist and assuming overall responsibility for the regulatory function in 2017. Garrett also represents Oriflame externally at European cosmetic association level, ensuring Oriflame follows industry best practice when it comes to compliance. He also held the position of Chair of the Irish Cosmetics Association for many years.
Garrett is passionate about consumer safety and in ensuring Oriflame products meet our consumers high expectations for safety. In the team we live by a simple rule – would I give this product to my family? If not, we don’t allow it to reach our consumers.

Dr Natasha Williams O’Hanlon
Director of Global Sustainability

Area of expertise: Sustainability, Certifications and Partnerships, Ingredients, Sustainability Regulations, Corporate Reporting, Communications 

Education: PhD and BSc in Environmental Science University College Dublin, Ireland 

Natasha brings over 20 years of industry experience to her role in Oriflame. She is responsible for Oriflame’s sustainability strategy and key initiatives across the business, including actioning corporate sustainability reporting and driving sustainability and responsibility in our product portfolio, where she also ensures the credibility of claims and communications.  

Natasha initiated the development of Ecobeauty, a world-first, cross-category cosmetic range, which was partnered with Fairtrade®, Ecocert®, the Vegan Society® and Forest Stewardship CouncilTM (FSC). She was also critical to ensuring Oriflame was one of the first cosmetics companies to stop the use of plastic microbeads, and led the Halal certification of our Indonesian product portfolio and manufacturing sites. 

Emily Whelan
Director Scientific Branding & Communication

Area of expertise: The Science of Beauty and Wellbeing, Scientific Research, Formulation Science, New Product Development, Product Development Philosophy, Colour Cosmetics.

Education: BSc Biotechnology, Maynooth University, Ireland  

Emily has 20 years’ experience working in Product Development and Innovation in Oriflame R&D, and during that time she was responsible for the formulation development of many award-winning cosmetic products.  

She is passionate about helping our customers look and feel beautiful, healthy and confident, by delivering modern, innovative products that combine the latest science with an amazing sensorial experience.  Emily drives the Front-End Scientific Innovation Framework that future proofs Oriflame’s beauty and wellbeing solutions and enable our customers to achieve their unique needs and aspirations. Inspired by the Oriflame understanding of the body as an integrated ecosystem, connected to the world around it, she also works alongside many other Oriflame scientists to identify and research evolving scientific fields relevant to wellbeing 

Anna Sigfrid
Sn. Director, Research & Innovation

Area of expertise: Innovation, Intellectual Property, New product development, Product development Philosophy, Consumer Insight, Product Marketing

Education: LLM and BBA – Lund University, Sweden

Anna is a curious learner, passionate about creating better products for our customers. She is educated in psychology, marketing and intellectual property laws, and has spent many years in sales and marketing of beauty and dermatological products. She was one of the key creators of the Novage brand.

Anna is now heading up Research & Innovation within Oriflame R&D, where she is responsible for scientific and technical intelligence, active ingredients and performance testing, as well as communicating the science behind. 

Formulation and Packaging

Our product formulations have an environmental impact during production, as well as during and following consumer usage. If not responsibly formulated, they may have a long-term impact on people and ecosystems both up and downstream in our value chain. This is why we need to take the right decisions regarding which ingredients we select as part of the formulation development.

Our product packaging has an environmental impact, both during production and disposal, and can contribute to the pollution of land and waterbodies downstream in our value chain, affecting ecosystems and local communities, including their human rights.

Add link to “responsible product” page