Oriflame’s AI Perfume Revolutionises Personalised Beauty

At Oriflame, we believe beauty and wellbeing should be as unique as you are. That’s why our AI-powered fragrance innovations blend cutting-edge technology with the timeless art of perfumery—an approach that recently caught the eye of Vogue Business. According to Anna Malmhake, CEO of Oriflame, these algorithms help us “better understand the human emotional response […]