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Oriflame’s AI Perfume Revolutionises Personalised Beauty

At Oriflame, we believe beauty and wellbeing should be as unique as you are. That’s why our AI-powered fragrance innovations blend cutting-edge technology with the timeless art of perfumery—an approach that recently caught the eye of Vogue Business. According to Anna Malmhake, CEO of Oriflame, these algorithms help us “better understand the human emotional response […]

Formulation and Packaging

Our product formulations have an environmental impact during production, as well as during and following consumer usage. If not responsibly formulated, they may have a long-term impact on people and ecosystems both up and downstream in our value chain. This is why we need to take the right decisions regarding which ingredients we select as part of the formulation development.

Our product packaging has an environmental impact, both during production and disposal, and can contribute to the pollution of land and waterbodies downstream in our value chain, affecting ecosystems and local communities, including their human rights.

Add link to “responsible product” page