We are pioneering a new era in skincare with a breakthrough discovery in the fight against hormonal ageing. For the first time, our scientists have successfully combined Artificial Intelligence (AI) with cutting-edge research to develop a potent natural-origin technology that restores skin affected by declining estrogen levels. This innovation, now published in the Journal of Cosmetic Dermatology (Wiley Online Library), marks a significant milestone in our journey to develop the most advanced, science-backed skincare solutions.
Understanding Hormonal Ageing: A Skin Revolution
Did you know that hormonal ageing – or menopause – starts when estrogen levels begin to fluctuate? This natural process influences everything from hydration to collagen production, affecting skin firmness and elasticity. Most women spend over half their lives navigating these changes, which is why Oriflame set out to find a scientific solution tailored to their needs.
AI-Powered Discovery: A First for Oriflame
Our search for an innovative solution led us to harness the power of AI. Using sophisticated tools like Data Mining, Network Analysis, and Visualization, our researchers rapidly analyzed thousands of plant compounds. This led to the identification of liquiritigenin, a powerful phytoestrogen found in Chinese Liquorice Root (Glycyrrhiza uralensis) extract.
Through rigorous testing, we confirmed its ability to help counteract the effects of hormonal ageing. This breakthrough research led to the development of our patented Bio Boost Technology, an exclusive Oriflame innovation that enhances skin’s structural components, helping to restore vitality and resilience.
The Star Ingredient: Chinese Liquorice Root (Glycyrrhiza uralensis)
Through our AI-driven research and scientific validation, Chinese Liquorice Root extract was found to deliver remarkable skincare benefits:
Boosts Collagens I and III, the key types most affected by menopause, helping restore skin’s structural integrity.
Protects against collagen breakdown, effectively inhibiting enzymes responsible for degrading collagen.
Dramatically increases skin density, improving firmness, elasticity, and smoothness over time.
Scientific Recognition: A Game-Changer in Skincare
Our research has been recognized in the highly respected Journal of Cosmetic Dermatology, a peer-reviewed publication known for its high-quality skincare studies. Led by Dr. Nahid Amini, along with Christina Osterlund, Jessen Curpen, Virginie Lafon-Kolb, Thibaud Richard, and Lene Visdal-Johnsen, this study cements our position as a leader in science-backed, high-performance skincare.
Experience the Future: The Power of Bio Boost Technology
his breakthrough research led to the development of our patented Bio Boost Technology, which powers Novage+ Restore Renewing Face Serum and Eye & Lip Contour Cream. These advanced formulations are clinically proven to deliver real results:
Novage+ Restore Renewing Eye & Lip Contour Cream – Lifts sagging eyelids and visibly improves the look of four types of wrinkles.
Novage+ Restore Renewing Face Serum – Clinically proven to improve skin elasticity, firmness, texture, and tone as part of the Novage+ Restore Routine.
At Oriflame, we believe that true beauty is rooted in science, innovation, and nature. By combining our deep expertise with cutting-edge technology, we continue to develop exclusive, science-backed solutions that empower women to embrace their skin’s journey with confidence. Experience the future of skincare with Novage+ Restore—because your skin deserves the best at every age.
