2018 was a year of mixed performance for Oriflame. On the one hand, the company faced challenging market conditions in some of its key markets and difficult comparables in 2017, which included various 50th anniversary activities. On the other hand, the strategic categories – Skin Care and Wellness – continued to increase their share of overall sales and online activities remained at a high level. While Asia & Turkey displayed a weaker development during the second half of the year, improved sales momentum was seen in most other regions.
Related Links
Annual Report 2018 print version
Annual Report 2018 – online edition


