2021 was a year in which we successfully navigated our business through various challenges, primarily related to the Covid restrictions around the world. The pandemic continued to impact our possibilities to fully exploit our social business model, in which gatherings to train, motivate and celebrate our Brand Partners are an important factor in growing our business. The actions we took to improve our sales resulted in improvements although there is still a gap to be closed before we can return to growth.
Despite higher input costs and overall cost inflation, we managed to maintain stable profit and improved profitability thanks to effective cost control, pricing and efficiency measures.
It was encouraging to see the rapid technological development of online tools continuously being launched and used within our community. Our successful product launches during the year also laid a solid foundation for future growth. In addition, we continued to deliver on our sustainability objectives.
Related Links
Annual Report 2021 (PDF)
Oriflame Investment Holding Plc 2021 financial statements (PDF)
