A year of great challenges, changes – and opportunities.
There is no doubt – 2023 was a difficult year for Oriflame with disappointing progress. It was yet another year of challenging macroeconomic environment with inflationary pressure, as well as geopolitical instability impacting people and businesses around the globe. Despite the challenges we came across, I strongly believe our business model is more relevant than ever and I see great opportunities ahead. Oriflame exists to encourage, empower and support entrepreneurial and ambitious people all over the world, who share our love of health and beauty.
It is paramount for our success, we stay true to this purpose and to our entrepreneurial roots. Coming in as new CEO in the middle of the year, it quickly became apparent we needed to refresh our ways of working and be more agile again. The need for investments in growth was also clear – for example when it comes to making our Brand Partner offering more competitive plus refreshing the Oriflame brand in the eyes of consumers. Because of this, in 2023 we made substantial changes to deliver future growth. We initiated a rigorous cost and efficiency programme as well as implemented a new operating model with the aim to return to our core, and return the business to sustainable growth.
