Oriflame recently hosted Enter the Beauty Lab, a full-day event at our Stockholm office, welcoming influencers and brand partners for an exclusive beauty insider experience. The event offered a unique opportunity to explore Oriflame’s scientific expertise, product innovation, and strong commitment to delivering high-quality, science-backed beauty.
A Hands-On Lab Experience
At the Skincare Formulation Lab, participants stepped into the role of beauty scientists. Guided by our experts, they created their own personalised cream and fragrance, inspired by our advanced NovAge formulations. Along the way, they deepened their knowledge of skin cells, antioxidants, and the powerful role they play in maintaining healthy, radiant skin. The experience also offered a closer look at Oriflame’s expertise in fragrance and colour cosmetics.
Exploring New Frontiers in Beauty
The event’s Hub activities gave guests the chance to engage with the latest technologies and innovations:
Skin Diagnostics with Visia, providing personalised insights into skin needs.
Sensory Testing, highlighting the unique textures and performance of our skincare.
NovAge+ Demonstrations, showcasing the science and results of our premium range.
Product Expo, revealing exciting new and upcoming launches.
Insights from the Experts
A highlight of the day was a panel talk with Oriflame’s scientific expert team, offering valuable insights into the science of beauty and the future of skincare innovation. The interactive session gave participants the opportunity to connect directly with the scientists driving Oriflame’s product development.
Building Trust Through Science
Enter the Beauty Lab was more than an event – it was a celebration of Oriflame’s heritage of combining nature, science, and innovation. By sharing our expertise openly, we strengthen relationships with partners and reinforce trust in Oriflame’s mission: to create performing, safe and responsible beauty solutions that empower people around the world.
