Global beauty and wellness giant Oriflame Cosmetics is making its highly anticipated debut in South Africa, bringing with it an exclusive immersive consumer experience that blends luxury, entrepreneurship, and community-building. This unique approach will introduce Oriflame’s innovative social selling model, empowering individuals to build their own businesses while embracing high-quality beauty and wellness products curated for the African market.
At the helm of this movement is award-winning rap icon and entrepreneur, Khuli Chana, who joins Oriflame as a Founding Partner alongside an esteemed team of South African influencers and business leaders, including award-winning actress Thabisile Zikhali, fitness coach Siyanda Manga, and celebrity stylist Mamello Makha. Together, they represent a powerful entrepreneurial dream team, inspiring a new wave of micro-entrepreneurs across the country
A Movement Beyond Beauty
Unlike traditional beauty launches, this experience goes beyond just showcasing Oriflame’s high-quality product range. Instead, it highlights the brand’s plug-and-play micro-entrepreneurship model, encouraging South Africans to take ownership of their financial futures through social selling.
“In order to grow, you need to shine a light on others—to consciously help others grow,” says Khuli Chana, who sees this collaboration as an opportunity to foster a new generation of beauty and wellness entrepreneurs.
As a brand with a strong legacy of empowering individuals worldwide, Oriflame’s entry into South Africa comes at the perfect time—offering people from all backgrounds an
accessible and rewarding business opportunity.
“Oriflame is a brand that speaks to everyone—every demographic. This is an opportunity for anyone who wants to be part of something bigger than themselves. To build a network, to grow, and to take charge of their success,” Khuli adds.
Meet the Founding Partners
Oriflame’s South Africa launch is anchored by a diverse team of influential personalities who embody the brand’s values of entrepreneurship, self-care, and community empowerment.
Khuli Chana
Rapper and cultural icon Khuli Chana is the face of Oriflame in South Africa. Passionate about creating opportunities for others, Khuli’s vision is to build a beauty community that transcends demographics and inspires everyone to achieve their goals.
Instagram: @khulichana01
Thabisile Zikhali
Thabisile is more than an award-winning actress; she’s a role model and changemaker. Her dedication to empowering women and giving back to the community embodies the values of Oriflame, making her a perfect founding partner for our brand.
Instagram: @thabisile_zikhal
Siyanda Manga
Fitness coach and community builder Siyanda knows that true wellbeing starts from within. With a proven track record of growing thriving communities and inspiring change, he’s ready to lead South Africans on a journey of health, confidence, and success.
Instagram @siyandamanga
Mamello Makha
Celebrity hairstylist Mamello is a master of transformation, both in beauty and in life. Known for her ability to connect with people and her eye for style, Mamello aims to inspire creativity and show aspiring beautypreneurs how to turn their passions into purpose.
Instagram @mamellomakha
A New Era of Beauty & Business in Africa
By fusing African vibrance with Swedish innovation, Oriflame is set to redefine modern entrepreneurship in South Africa, making high-quality beauty accessible through a community-driven business model. This initiative aligns perfectly with the growing demand for self-employment opportunities, especially among young, ambitious South Africans looking for flexibility, independence, and financial growth.
The brand invites all aspiring entrepreneurs, beauty enthusiasts, and change-makers to join this transformative movement and become part of the Oriflame South Africa community.
