Last week, Oriflame welcomed its global community of Beauty Entrepreneurs, leaders, and partners to the radiant city of Abu Dhabi for the Gold Conference 2025 — a celebration of achievement, growth, and the future of beauty.
Over six immersive days, participants from across the world came together to experience Oriflame’s latest innovations, share success stories, and deepen the bonds that unite our brand’s global vision.
Community Party — Setting the Tone
The conference opened in style at Café Del Mar Abu Dhabi, a beachside venue imbued with elegance and energy. Dressed in white, our Beauty Entrepreneurs gathered to celebrate, reconnect, and usher in the week with inspiring moments of recognition and camaraderie.
The Community Party was more than a welcome — it was a reminder that at Oriflame, relationship and community drive everything we do.
Beauty Insider Day — Insights, Interaction & Innovation
On Beauty Insider Day, attendees immersed themselves in a dynamic program of presentations, leader testimonials, and interactive experiences at the Beauty Insider Expo. From skincare and fragrance to wellness and colour cosmetics, Oriflame’s world of innovation was on full display.
This day provided a space for learning, discovery, and direct engagement with our latest product lines — reinforcing the deep ties between product excellence and entrepreneurial success.
Awards Night — Celebrating Excellence & Elegance
The highlight of the conference came at the Awards Night, a gala evening dedicated to recognizing extraordinary accomplishments across our global network.
The evening began with a spectacular drone show over the Hilton Hotel, lighting Abu Dhabi’s sky with the Tender Care and Oriflame logos — a vivid symbol of our brand heritage and vision.
Guests dressed in dark, glamorous looks inspired by Divine Dark Velvet embodied confidence and poise, lending the night an aura of elegance and ambition.
Amidst cheers and applause, leaders were honoured for their dedication, growth, and impact within our community.
The event celebrated not only individual milestones, but also the collective spirit that continues to propel Oriflame forward.
A Unified Vision for Growth & Connection
Throughout the week, the conference underscored key pillars of our corporate strategy — innovation, recognition, and community.
By connecting markets, sharing success stories, and spotlighting emerging opportunities, Gold Conference 2025 reaffirmed Oriflame’s commitment to empowering Beauty Entrepreneurs worldwide.
Browse the full photo gallery from Community Party, Beauty Insider Day, Awards Night, and the Drone Show — and relive the unforgettable moments that defined the week.
For more stories and behind-the-scenes inspiration from the event, follow Oriflame on LinkedIn and Instagram.
