Stockholm, Sweden, 28 April 2025:
Oriflame, today published its 2024 Sustainability Report, highlighting a year of measurable, purpose-driven progress across its environmental, ethical and community commitments.
In 2024, Oriflame achieved a number of significant milestones including reaching 100% biodegradability* in newly launched rinse-off products, reducing absolute Scope 1 and 2 greenhouse gas emissions by 59%**, and being recognised once again as a European Climate Leader by The Financial Times and Statista.
The company also launched innovative products such as the Love Nature Up-Loved range, including upcycled extracts from the food industry and Novage+ Facial Capules utilising plant-based biodegrable skincare capsules, formulated without parabens or mineral oil
Oriflame also deepened its community commitments. The company distributed €162 million in bonuses and recognition to its community of Beauty Entrepreneurs and Members.
Anna Malmhake, CEO of Oriflame, said: “At Oriflame, we believe true beauty is rooted in action: it grows from the everyday choices we make to respect people, communities and the planet. This year’s report reflects the impact of those choices, from embracing circular design and vegan formulations to delivering clean energy to communities and supporting our global network of Beauty Entrepreneurs at the heart of the Oriflame community.”
Key highlights from the 2024 Sustainability Report include:
- Recognised as a Climate Leader in Europe for a fourth consecutive year by The Financial Times and Statista
- 100% biodegradable: all rinse off products launched were formulated to be biodegradable*
- More than 575 tonnes of recycled materials used in product packaging lowing carbon emissions by 602 tonnes.
- 100% renewable electricity for all Oriflame-owned manufacturing, warehouses and offices since 2018
- Continued investment in climate action projects across four markets: China, India, Indonesia and Mexico
- Some 150 beauty products certified by The Vegan SocietyTM including a fully-vegan certified range: Wellosophy skincare
- Platinum EcoVadis rating for Oriflame’s Warsaw manufacturing facility
- Over 97% of first-tier direct suppliers assessed for sustainability performance by holding a EcoVadis scorecard
Speaking about the report, Dr Natasha Williams O’Hanlon, Oriflame’s Director of Sustainability, added:
“Our sustainability achievements in 2024 show what’s possible when innovation, responsibility, and inclusion drive our decisions. From sourcing responsibly, designing for recyclability to empowering our community of Beauty Entrepreneurs to create a second income or a main business with Oriflame, this is the future of beauty we’re committed to continue to help create.”
Our Sustainability Report
To explore the full report please click the links below.
*To validate the biodegradability of rinse-off products, Oriflame requires that at least 90% of carbon-based ingredients are biodegradable in line with OECD guidelines or similar.
** *2030 targets: From a 2019 base year, reducing absolute emissions in Scope 1 and 2 by 50% in tonnes of CO2e, and relative GHG emissions in Scope 3 by 22% in tonnes of CO2e/ million units sold.
