At Oriflame, we believe beauty and wellbeing should be as unique as you are. That’s why our AI-powered fragrance innovations blend cutting-edge technology with the timeless art of perfumery—an approach that recently caught the eye of Vogue Business.
According to Anna Malmhake, CEO of Oriflame, these algorithms help us “better understand the human emotional response to fragrance notes” from consumers across the world. By harnessing these insights, we’re transforming the way people connect with scent.
Introducing Scope Eau de Toilettes
Scope Eau de Toilettes are not just scents; they’re a vibe, a style statement, and a journey unveiling every dimension of you. Each fragrance matches a different mood or expression, promising a hedonic experience that evokes a deeper emotional connection to the human experience. Whether you’re looking for a burst of energy, a soothing moment of calm or a playful spark, Scope has a fragrance that resonates with how you feel right now.
A Personalised Fragrance Experience
With AI technology as our creative ally, we craft perfumes that adapt to your personality, lifestyle and preferences—making every scent experience deeply personal. Our goal is to celebrate the art of self-expression while inviting you to explore the limitless possibilities of innovation in wellbeing and beauty.
We can’t wait to see where this next chapter of fragrance takes us—and we’d love for you to be part of the conversation.
