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Tag: Product Launch

Oriflame Launches Top Scents: A New Generation of Accessible Niche Fragrance 

Stockholm, 15 April 2026 Oriflame, the globally renowned beauty and wellbeing company, announces the launch of Top Scents, a collection of niche fragrances created exclusively in collaboration with the Givaudan Perfumery School, the legendary institute that has trained the perfumers behind one third of the fragrances on the market today.   The initiative reflects Oriflame’s long-standing commitment to supporting emerging creative entrepreneurs, while making […]

Oriflame Unveils Divine Dark Velvet Eau de Parfum 

Stockholm, 9 October 2025: Oriflame has proudly unveiled its latest fragrance launch: Divine Dark Velvet Eau de Parfum, a rich and glamorous scent that channels the ultimate main character energy and empowers wearers to unleash their inner diva.  Velvety Black Baccara Rose scent takes centre stage in this powerful new fragrance – its floral intensity […]

Formulation and Packaging

Our product formulations have an environmental impact during production, as well as during and following consumer usage. If not responsibly formulated, they may have a long-term impact on people and ecosystems both up and downstream in our value chain. This is why we need to take the right decisions regarding which ingredients we select as part of the formulation development.

Our product packaging has an environmental impact, both during production and disposal, and can contribute to the pollution of land and waterbodies downstream in our value chain, affecting ecosystems and local communities, including their human rights.

Add link to “responsible product” page