2019 was another year with mixed performance for Oriflame, where the challenges in some of the markets in Asia & Turkey remained difficult throughout the year, while the positive development in many of our other geographical areas to a large extent balanced the overall impact on the group.
The strategic product category Skin Care again proved to be the largest contributor to sales and the Wellness category continued to perform well despite the challenges in Asia. I am proud to note that Oriflame’s ongoing work in the sustainability area continued to receive appreciation for the company´s ambitions and achievements. All in all – a year when Oriflame’s online social selling business model yet again proved itself to be strong, agile and value creating despite the challenges we faced in 2019.
Related Links
Annual Report 2019 (PDF)
Oriflame Investment Holding Plc 2019 financial statements (PDF)
