Oriflame, a global beauty and wellbeing company empowering entrepreneurs across more than 60 countries, today announced the expansion of its Personalised Wellness Pack into two new European markets: the Czech Republic and Romania. This follows a successful pilot launch in Spain resulting in strong consumer engagement.
The global personalized nutrition and supplements market is projected to reach USD 35.03 billion by 2030, growing at a CAGR of 14.59% from 2025 to 2030* making the pilot expansion of the pack a perfect answer to growing consumer needs. In addition, a recent survey of 3,500 consumers** in seven countries, conducted on behalf of Oriflame, found that personalised nutrition and personalised skincare were the health interventions ranked most important by consumers.
Speaking about the expansion, Elena Degtyareva, Chief Marketing Officer, said: “As an inclusive brand, our vision is to democratise personalised wellbeing. This expansion reflects our commitment to delivering health solutions that are accessible, relevant and tailored to each person’s lifestyle, goals and biology. We see a growing trend in the desire for personalised approaches to beauty and wellbeing, which the Personalised Wellness Pack perfectly supports.”
How the Personalised Wellness Pack works
At the core of the experience is a sophisticated digital assessment, replicating an in-person nutrition consultation. It evaluates lifestyle, diet and health goals and using an advanced algorithm, it recommends a custom personalised wellness recommendation from a carefully selected portfolio of 30 supplements backed by the latest scientific research Together, these offer millions of combinations to support 14 health areas — from immunity and energy to sleep, skin and stress.
Delivered through a convenient monthly subscription model, the Personalised Key branded ingredients such as Verisol® collagen peptides and SkinAx2® antioxidant complex reinforce the product’s commitment to proven results.
The launch builds on the continued global success of the Wellosophy Wellness Packs Man /Women, which sees sales of almost two packs every minute, and brings a science-backed solution tailored to meet individual health and beauty needs.
This launch signals the next step in the brand’s evolution as a global beauty and wellbeing leader.
About Oriflame
As a globally renowned beauty and wellbeing company, Oriflame has empowered individuals since 1967 through its diverse portfolio of high-quality, innovative, and sustainable beauty and wellbeing products. It operates in over 60 markets.
Committed to ethical business practices and environmental sustainability, Oriflame takes pride in its Swedish heritage and people-centric approach. It operates through a modern social selling model, enabling over 3 million Beauty Entrepreneurs and members worldwide to become beauty industry insiders through a ‘Plug and Play’ micro-entrepreneurship model.
Oriflame’s product range spans skincare, cosmetics, fragrances, personal care, and nutritional supplements, all crafted with care to promote holistic wellbeing. Guided by the values of Togetherness, Spirit, and Passion, Oriflame continues to make a positive impact on communities worldwide and has been named a European Climate Leader by the Financial Times and Statista for the past five years.
For more information, contact: Kelly Caul, Director of External Communications: kelly.caul@oriflame.com
* Personalized Nutrition And Supplements Market Report, 2030, Grand View Research
**Independent research conducted by Toluna / Harris Research on behalf of Oriflame in November / December 2024. The research included 3,500 female consumers aged between 18 – 75 based in China, India, Mexico, Poland, Turkey, Nigeria and the UK. Some 67% of respondents stated that the two top health interventions they rated most highly were both personalised nutrition along with personalised skincare, for the majority of age groups this rated higher than aesthetic skincare (24%), Intimate care & Sexual Wellbeing (43%) and Hormonal Wellbeing (49%) and Longevity (55%)
