London, United Kingdom, 29 May 2026:
Oriflame, a leading global beauty and wellbeing company, today publishes its 2025 Annual Report.
Strategic Progress in 2025:
The past year was one of significant change for Oriflame, as the company continued to reshape its business to ensure long-term stability and relevance in a challenging market environment.
A pivotal milestone was the successful completion of its refinancing towards the end of 2025, which significantly strengthened Oriflame’s financial position. The company also welcomed a new Chairman of the Oriflame Board, Robert Bensoussan, whose experience in global beauty will support its renewed strategic focus.
Financial Highlights:
Sales decreased to €561m (2024: €604m), representing a decline of 7% year-on-year, reflecting continued macroeconomic pressure, adverse foreign-exchange movements, and lower activity levels. Gross margin declined due to reduced volumes, increased promotional activity, and higher freight costs.
Adjusted EBITDA decreased to €5.1m (2024: €23.3m), corresponding to an adjusted EBITDA margin of 0.9% (2024: 3.9%). Operating expenses increased, driven by higher selling and marketing costs and elevated distribution expenses following operational changes in Europe. As a result, EBITDA declined versus the prior year, partially mitigated by continued cost control measures, including disciplined overhead management, administrative cost reductions, and efficiency initiatives across the organisation.
Speaking about the results, Anna Malmhake, Oriflame CEO & President said: “As we approach Oriflame’s 60th anniversary, I believe 2025 has been an important step creating a solid foundation for Oriflame following the recapitalisation and acceleration of our transformation plans.
“We remain committed to our business model and are proud to empower Beauty Entrepreneurs across the world to create their own beauty and wellbeing business either as a second revenue stream or full time Oriflame business.”
Other
The full report is available on Oriflame’s investor website: https://corporate.oriflame.com/investors/financial-reports/.
Conference call for the financial community
The company will host a conference call on Tuesday 2 June 2026 at 13.30 CEST to present the full year 2025 results as set out in the Annual Report, as well as the first quarter 2026 interim results. The presentation by Anna Malmhake, CEO and President, and Jog Dhody, CFOO will be available on the website after the conference call.
Participant access numbers:
Sweden: +46 (0)8 5051 0031
United Kingdom: +44 (0) 207 107 06 13
United States: +1 (1) 631 570 56 13
Denmark: +45 3 272 7526
Finland: 080 011 6679
The conference call will also be audio web cast in “listen-only” mode through Oriflame’s website: http://www.oriflame.com or through the following link https://creo-live.creomediamanager.com/9b1e34e3-2cd8-4740-add5-8182a6c34409 .
About Oriflame
As a globally renowned beauty and wellbeing company, Oriflame has empowered individuals since 1967 through its diverse
portfolio of high-quality, innovative, and sustainable beauty and wellbeing products. It operates in over 60 markets with a community of 3 million Beauty Entrepreneurs and members worldwide. Oriflame has been named a European Climate Leader by the Financial Times and Statista for the past five years. Oriflame’s product range spans skincare, cosmetics, fragrances, personal care, and nutritional supplements, all crafted with care to promote holistic wellbeing. Guided by the values of Togetherness, Spirit, and Passion, Oriflame continues to make a positive impact on communities worldwide.
For more information on the annual results, contact
Janice Wood, IR@oriflame.com
